Multidisciplinary designer who enjoy creating fine-tuned, effective and creative user experiences.

I design apps, websites, identities, systems and experiences to communicate stories and deliver purpose.

I love helping organizations transform user problems into beautiful experiences.

The Discovery phase is crucial for understanding the project's scope, goals, and constraints. This step involves initial meetings with you and an analysis of the market and user needs.

First Meetings: We'll talk about initial requirements, understand your goals, and define the project's success criteria.

Scope Definition: Clearly define the scope of the project, including key features, target audience, and potential challenges.

Competitive Analysis: Analyze existing apps in the market to identify strengths, weaknesses, opportunities, and threats (SWOT analysis).

The Research phase involves gathering detailed insights into user needs, behaviors, and pain points. This phase ensures that the app design is user-centric and addresses real problems.

Surveys: Distribute surveys to gather quantitative data on user preferences and behaviors.

Persona Development: Create detailed user personas representing different segments of the target audience.

User Journey Mapping: Develop user journey maps to visualize the steps users take to achieve their goals, identifying touchpoints and pain points.

The Design phase is where ideas are transformed into tangible designs. This phase includes wireframing, prototyping, and user testing to ensure the design meets user needs and expectations.

Wireframing: Create low-fidelity wireframes to establish the app's layout and basic structure. This helps in visualizing the app's flow and functionality without focusing on visual details.

Prototyping: Develop interactive prototypes based on wireframes. High-fidelity prototypes include more detailed visual design and interactive elements.

UI/UX Design: Design the user interface (UI) with a focus on user experience (UX). This includes choosing color schemes, typography, icons, and other visual elements.