What's included

• Moodboards

  Commencing the logo and branding design journey with moodboards swiftly aligns designers and clients on the same creative wavelength. In this package, moodboards play a pivotal role, especially for projects with tighter budgets or accelerated timelines. Our moodboards curate inspiration pieces, weaving together color palettes, typography choices, stylistic elements, and tonal vibes.

• Logo & Brand Design

  Your brand is much more than your logo, but this is often your first chance at making a lasting impression. A flexible system of logos and design assets is essential for any successful brand, big or small. This includes, but isn't limited to: + Primary Logo + 1-2 Secondary Logos or Sub-Marks + Social media profile images. During the design phase you get: > 2 concepts for the logo + accompanying brand > 2 rounds of revisions included in this phase to the chosen concept.

• Style Sheet

  Handing off design files is useless if you don't know how to execute them properly! In this package you'll receive a simple style sheet PDF covering your brand basics ranging from logo variations, color palette, and typography references.

• Brand Collateral

  This phase is custom to each project, as everyone's needs are different. We'll uncover what's needed at the start of the project so that you have what you need to take your new brand and hit the ground running In this package I include 1 deliverable designed using the newly built brand. This could include, but isn't limited to: + Business cards + Social media graphics + Brochures/handouts + Posters + etc.