Launch Your Video/Audio Podcast Mark McDonald
Our podcast launch typically includes key deliverables like a trailer, 2–3 launch episodes, intro/outro music, and branded cover art. Marketing materials such as audiograms, social media posts, and a press release help promote the show, while technical setup involves hosting, RSS feed configuration, and directory submissions. Together, these elements ensure the podcast is professionally presented, discoverable, and ready to attract an audience from day one. We've been doing this for more than a decade with clients big and small.
What's included
A Weekly or Bi-Weekly Podcast - Audio and Video
Your podcast will inform and captivate your clients and potential clients, building brand loyalty and recognition.
Audio and Content
Trailer Episode:
A 1–2 minute teaser introducing the show, its purpose, and the host(s). Used to submit to directories ahead of launch.
Launch Episodes (Usually 3):
Fully produced episodes ready for release on day one to help establish binge-worthy content and improve algorithm performance.
Intro & Outro Music:
Branded audio clips to open and close each episode, typically with voiceover and music.
Voiceover Tags:
Professionally recorded lines for intros, sponsor reads, and transitions.
Episode Templates:
Reusable project files in your DAW with standardized sound levels, intro/outro, and effects for future episodes.
Branding and Design
Podcast Cover Art:
Square (3000x3000px) graphic representing the show in podcast apps. Needs to be visually clear and professional.
Episode Thumbnail Templates:
Editable graphics (e.g. in Canva) for promoting individual episodes.
Logo/Wordmark:
a consistent brand mark for website, merch, or socials.
Promotion and Marketing
Launch Plan.
A calendar or strategy document outlining when and how you’ll promote the podcast across channels.
Audiograms & Video Teasers.
Short video clips or waveform visuals for social media using quotes or highlights from episodes.
Social Media Posts (Initial Set).
Prewritten posts with visuals for the trailer and first few episodes.
Press Release or Media Kit.
One-page summary with show info, bios, launch date, and contact details for PR outreach.
Email Announcement Copy.
Email draft to alert your list about the launch and encourage subscriptions.
⚙️ Technical & Platform Deliverables.
Hosting Setup.
Setting up a podcast hosting platform (e.g., Libsyn, Buzzsprout) and configuring metadata.
Directory Submissions.
Submitting to Spotify, Apple Podcasts, Google Podcasts, Amazon Music, etc.
RSS Feed Configuration.
Ensuring the RSS feed is validated and includes proper tags (title, author, categories, etc).
Website or Landing Page.
A simple site or page with embedded player, episode list, subscription links, and contact form.
FAQs
It typically takes 4–6 weeks to develop and launch a podcast, depending on how quickly content, branding, and approvals come together.
You’ll need a general concept, episode topics or guest list, and availability for recording. You'll also need to subscribe to a remote recording platform such as Riverside.fm, or Zoom.
Not necessarily. We can recommend affordable, high-quality microphones and help you optimize your recording space, even at home.
Yes, we handle all major directory submissions and ensure your podcast appears across all major platforms.
Yes, we create a launch campaign including video shorts, audiograms, social media posts, and a launch strategy to build early momentum.
We recommend launching with a trailer and 2–3 full episodes to give listeners something to binge and boost visibility in algorithms.
Absolutely. We can provide training and templates so you or your team can take over production if desired.
Yes, all creative assets and content produced for your podcast are yours to keep and use however you choose.
Within 24 hours in almost all cases if you need an emergency change to the episode, or some immediate advice.
Contact for pricing
Tags
Adobe Audition
Copy Writing
Google Docs
Microsoft Word
Marketing Strategist
Podcast Editor
Podcast Producer
Service provided by
Mark McDonald Santa Monica, USA
Launch Your Video/Audio Podcast Mark McDonald
Contact for pricing
Tags
Adobe Audition
Copy Writing
Google Docs
Microsoft Word
Marketing Strategist
Podcast Editor
Podcast Producer
Our podcast launch typically includes key deliverables like a trailer, 2–3 launch episodes, intro/outro music, and branded cover art. Marketing materials such as audiograms, social media posts, and a press release help promote the show, while technical setup involves hosting, RSS feed configuration, and directory submissions. Together, these elements ensure the podcast is professionally presented, discoverable, and ready to attract an audience from day one. We've been doing this for more than a decade with clients big and small.
What's included
A Weekly or Bi-Weekly Podcast - Audio and Video
Your podcast will inform and captivate your clients and potential clients, building brand loyalty and recognition.
Audio and Content
Trailer Episode:
A 1–2 minute teaser introducing the show, its purpose, and the host(s). Used to submit to directories ahead of launch.
Launch Episodes (Usually 3):
Fully produced episodes ready for release on day one to help establish binge-worthy content and improve algorithm performance.
Intro & Outro Music:
Branded audio clips to open and close each episode, typically with voiceover and music.
Voiceover Tags:
Professionally recorded lines for intros, sponsor reads, and transitions.
Episode Templates:
Reusable project files in your DAW with standardized sound levels, intro/outro, and effects for future episodes.
Branding and Design
Podcast Cover Art:
Square (3000x3000px) graphic representing the show in podcast apps. Needs to be visually clear and professional.
Episode Thumbnail Templates:
Editable graphics (e.g. in Canva) for promoting individual episodes.
Logo/Wordmark:
a consistent brand mark for website, merch, or socials.
Promotion and Marketing
Launch Plan.
A calendar or strategy document outlining when and how you’ll promote the podcast across channels.
Audiograms & Video Teasers.
Short video clips or waveform visuals for social media using quotes or highlights from episodes.
Social Media Posts (Initial Set).
Prewritten posts with visuals for the trailer and first few episodes.
Press Release or Media Kit.
One-page summary with show info, bios, launch date, and contact details for PR outreach.
Email Announcement Copy.
Email draft to alert your list about the launch and encourage subscriptions.
⚙️ Technical & Platform Deliverables.
Hosting Setup.
Setting up a podcast hosting platform (e.g., Libsyn, Buzzsprout) and configuring metadata.
Directory Submissions.
Submitting to Spotify, Apple Podcasts, Google Podcasts, Amazon Music, etc.
RSS Feed Configuration.
Ensuring the RSS feed is validated and includes proper tags (title, author, categories, etc).
Website or Landing Page.
A simple site or page with embedded player, episode list, subscription links, and contact form.
FAQs
It typically takes 4–6 weeks to develop and launch a podcast, depending on how quickly content, branding, and approvals come together.
You’ll need a general concept, episode topics or guest list, and availability for recording. You'll also need to subscribe to a remote recording platform such as Riverside.fm, or Zoom.
Not necessarily. We can recommend affordable, high-quality microphones and help you optimize your recording space, even at home.
Yes, we handle all major directory submissions and ensure your podcast appears across all major platforms.
Yes, we create a launch campaign including video shorts, audiograms, social media posts, and a launch strategy to build early momentum.
We recommend launching with a trailer and 2–3 full episodes to give listeners something to binge and boost visibility in algorithms.
Absolutely. We can provide training and templates so you or your team can take over production if desired.
Yes, all creative assets and content produced for your podcast are yours to keep and use however you choose.
Within 24 hours in almost all cases if you need an emergency change to the episode, or some immediate advice.
Contact for pricing