Brand Design

Claudia Monroy

Contact for pricing

About this service

Summary

Following the brand's personality and strategy y craft a memorable logo, develop brand guidelines, and create visual assets to establish a strong and consistent brand identity

Process

Discovery: Understand business goals, values, target audience, and competitive landscape.
Research: Gather insights through market analysis, and stakeholder interviews.
Define Brand Strategy: Develop a clear brand strategy that articulates the brand's positioning, mission, vision, values, and unique selling propositions.
Concept Development: Generate initial concepts for the brand's logo that align with the brand strategy.
Feedback and Iteration: Gather feedback for refinement. Iterate on designs based on client input and strategic considerations.
Brand Identity Elements: Develop concepts for additional brand identity elements such as color palette, typography, imagery style, and graphic elements.
Create Brand Guidelines: Develop comprehensive brand guidelines that document the brand's visual identity, including specifications for logo usage, color palette, typography, imagery style, and tone of voice.
Visual Assets Creation: Create visual assets such as stationery designs, marketing collateral, packaging, landing pages, and social media assets using the finalized brand identity elements.

What's included

  • Brand Strategy

    Document outlining the brand's vision, mission, values, target audience, and positioning.

  • Brand Identity Guidelines

    Detailed guidelines that define how the brand should be visually represented across different channels and touchpoints.

  • Logo Design

    Includes variations such as a primary logo, alternate logos, and submarks if needed.

  • Visual Assets

    Additional visual elements that support the brand identity, such as patterns, icons, illustrations, and graphic elements.

  • Brand Collateral

    Various marketing and promotional materials that feature the brand identity, including business cards, stationery, brochures, flyers, posters, presentations, and merchandise.

Skills and tools

Brand Designer

Logo Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

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