Brand Identity Design
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About this service
Summary
Process
FAQs
What id brand identity?
Brand identity design encompasses the visual elements that represent a brand, including the logo, color palette, typography, imagery, and overall design style. It aims to create a cohesive and memorable visual identity that reflects the brand's values, personality, and positioning in the market.
What information do you need to begin working?
To begin work on a brand identity, a designer would require: 1. Brand brief: Overview of the brand, mission, target audience. 2. Objectives: Clear goals for the brand identity. 3. Competitor analysis: Understanding the market landscape. 4. Target audience profile: Demographics and preferences. 5. Brand personality: Tone, voice, and style. 6. Design preferences: Examples and inspirations. 7. Existing assets: If any, for reference. 8. Project scope: Deliverables, timeline, and budget. 9. Contact information: Key stakeholders and communication preferences.
How long does it take to create a brand identity?
The timeline for creating a brand identity can vary depending on the complexity of the project, client requirements, and the number of revisions needed. On average, the process can take anywhere from several weeks to a few months to complete.
What's included
Logo
A source file of the logo for the company.
Mockups
A number of mockups to depict the uniqueness of the brand.
Brand assets
Assets such as color palette, font, etc.
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe InDesign
Adobe XD
Figma