Brand Guidelines
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Summary
What's included
Brand Guidelines Deliverables include the following:
Brand Vision and Mission: The brand guidelines will start with a clear and concise statement of your brand's vision and mission, outlining the purpose and values that your brand represents. Tone of Voice: This section defines the personality and tone of your brand's communication. It provides guidelines on the language style, voice, and messaging to maintain consistency in brand communication across various channels. Brand Usage Rules: Brand usage rules set the standards for applying the logo, typography, color palette, and other visual elements across different media. This ensures uniformity and helps protect the brand's identity. Stationery Design: Stationery design includes templates for business cards, letterheads, envelopes, and other office materials that showcase the brand's visual identity consistently. Digital Assets: Guidelines for digital assets such as social media profile images, cover photos, email signatures, and web banners, ensuring a cohesive online presence. Packaging Design (if applicable): For brands with physical products, packaging design guidelines are provided to maintain consistency in packaging visuals, ensuring a strong brand presence on shelves and in e-commerce. Application Examples: Practical examples showcasing the correct and incorrect usage of the logo, typography, and other brand elements across various materials and scenarios. These deliverables are essential for creating a strong and cohesive brand identity that resonates with your target audience and leaves a lasting impression. Following these guidelines will help ensure consistency and effectiveness in brand communication across all touchpoints.
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