Lead Generation Campaign Strategy and Management
Wendy Lewis
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About this service
Summary
What's included
Revenue-Driven Strategy
Marketing Strategy that ties in with specific business revenue goals and includes SWOT analytics of existing campaigns and tech stack and forecast of results in both leads and revenue earned.
Full Funnel Content Messaging
I include content for the ads, campaign funnel (including landing page, thank you page, and upsell and downsells), follow-up messing (including sms, email, and AI bot automation), and lead scoring to help the transition between marketing and sales. If needed, I can also help with sales scripts.
Campaign Analysis and Optimization
Ongoing analysis of the strengths and weaknesses of the campaign to help determine clear action steps to help improve performance.
A/B Testing
I can help create multiple versions of ads, funnels, and emails to help with A/B testing
Skills and tools
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