A brand should feel like itself, not like a collection of trendy visuals.

I design thoughtful, cohesive visual identities for businesses that are ready to look as good as what they’re building. I start by understanding your brand, audience, goals and visual landscape, then turn those insights into a visual system that feels distinctive, intentional and easy to use.

Whether you're launching something new or giving an existing brand a fresh direction, the goal is the same: to create an identity that looks great, communicates clearly and can grow with you.

Primary logo

Secondary logo / variations

Submark when relevant

Color, black & white versions

Color palette

Typography system

Supporting graphic elements

Imagery direction

A selection of essential digital and/or print applications relevant to your brand

Logo variations

Logo usage & incorrect usage

Colors & typography

Visual elements

Basic application guidance

[01] Discovery Brief, goals, audience and visual research.

[02] Creative Direction Visual references and a clear direction for the identity.

[03] Design & Refinement Identity development followed by 2 rounds of revisions.

[04] Final Delivery Organized, ready-to-use files for digital and print.

You’ll receive SVG, PDF and PNG logo files. Color specifications, typography recommendations, brand guidelines PDF and Source file.

What I need from you Your business information, goals, audience, existing materials and any relevant references. You don't need to have everything figured out before we start.