What's included

• Logo Design + Brand Sheet

  3 Logo design options in a brand sheet format: - Logo design + explanation - Color Palette - Branding Direction - Design mockups/Product Mockups *This will be the first phase of the project. Once the logo and branding direction are finalized, the design will be taken forward to be converted into a brand guideline book.

• Complete Brand Guideline book:

  Depending on your necessities and requirements you will receive a brand book ranging from 15-30+ pages.

• Brand Introduction

  - Brief overview of the brand's mission, vision, and values. - Background information about the company's history and founders. - Purpose and goals of the brand guideline book.

• Logo Suite

  - Logo design : Primary/Main Logo - Monogram : Logo icon or a short version of the logo - Submark : Short version of the combination of the monogram and logo which is used instead of main logo. - Logo in every format (PNG, PDF, SVG, EPS, Ai (editable file)

• Logo Usage

  - Clear guidelines on the proper and improper use of the main logo. - Minimum size requirements for legibility. - Spacing and clear space guidelines to maintain visual integrity. - Logo variations, if applicable, for different use cases.

• Color Palette

  - Primary brand colors with their specific color codes (CMYK, RGB, HEX). - Secondary and accent colors for design consistency. - Usage scenarios for each color and color combinations.

• Typography

  - Primary font families for headings - Secondary font families for body text - Web-safe fonts and fallback options for digital use.

• Imagery

  - Examples of preferred image styles that align with the brand's identity. - Guidance on using photography and graphics to maintain consistency. - Guidance on what type of images to avoid.

• Iconography

  - Custom icon set, if applicable, for use across various media. - Guidelines for using icons consistently and at appropriate sizes.

• Design Collaterals

  - Examples of the brand's application across Print Design. Business cards, letterheads, brochures, Flyer, Billboards - Examples of the brand's application across Digital Design social media, packaging, Landing Page, Presentation

• Design Elements

  Patterns, textures, or shapes specific to the brand.

• Packaging Guidelines (if applicable)

  Specifications for packaging design, including logos, colors, and labels.

• Website

  - Landing Page design - Guidance on using typeface for web.

• Anything Extra

  If there are any other client requirements that are not listed above, they can also be added to the brand guideline book