Company information: Details of the brand’s history, mission, values, and vision
Imagery: Icons, image design elements, and photo types that are to be used.
Logo design and use: Guidelines on logo usage, including colour palette, file format(s), minimum and maximum sizes, contexts, spacing, and usage permissions, such as where images should and shouldn’t appear.
Tone and grammar: Instructions on tone of voice and grammar rules.
Cards and letterheads: Template for business card and letterhead designs.
Fonts: Font styles and text sizes for both print and digital media.
Colour palette: Colour palette information, including CMYK and RGB codes.