What's included

• Social Media Optimization

  Social Audit Gives you a full view of how social media is working (or not) for your business. It includes a competitor audit + SWOT analysis. Target market & Brand positioning Overall Content Strategy The general social media strategies you will follow to create content, engage and achieve your goals. It includes suggested posting cadence, channel optimization, tone of voice, and what each type of post will mean for your brand. We'll also provide you with 2 versions of bios for your social media profiles. Engagement + Launch Strategy Engagement cadence with researched keywords in order to reach your audience on social. If you're going to re-launch your social media channels, this will be much needed! We'll create a plan for you to capture everyone's attention. Growth Strategy Strategies that will make you grow on social media and keep you in the minds of all your customers. Content Topics, Distribution & Ideas Give you an overview of each content topic and a distribution strategy for each platform (with percentages!). A list of approximately 10 content posts per topic, which we'll then add to our Notion Portal. Monthly assets We'll do monthly or weekly content brainstorming and planning meetings to go through everything we'll be posting. At the end of each month, we'll present you with a social media report, where we track important KPIs and learning opportunities. Content Design & Posts Every week we'll design + write the captions of the necessary posts for the following week, so we have everything ready to go in advance. Posting Cadence We always propose doing 4x/week IG posts (videos + Carousels), 10x/week Pinterest posts (Idea Pins and Pins) and 2x/week IG stories, but this cadence could change according to the strategy. After everything is created and approved, we'll schedule it or post it manually. Daily Engagement We'll do 60 min/day and 5 days/week of cumulative social engagement (interaction with target accounts, answering comments, mentions and DMs + weekly digests of what happened). We provide continuous support and communication during the project.