Brand Identity

Neha R. Jameel

Starting at

$

30

/hr

About this service

Summary

Developing a brand identity for a client involves a structured process that typically includes the following steps:
Discovery and Research: In this stage, I would work closely with the client to understand their business, target audience, and competitors. This would involve conducting research on the industry, analyzing market trends, and gathering information on the client's preferences, goals, and vision for their brand.
Strategy and Planning: Based on the information gathered during the discovery and research stage, I would develop a brand strategy that outlines the client's mission, vision, values, and unique selling proposition. I would also create a brand positioning statement that defines how the brand will differentiate itself from competitors.
Concept Development and Design: In this stage, I would develop several logo concepts and present them to the client for feedback. I would refine the chosen concept through a series of iterations, incorporating feedback from the client to arrive at the final design. I would also develop typography, color palette, and imagery that align with the brand's personality and values.
Brand Guidelines: Once the final brand identity is approved, I would create brand guidelines that provide detailed instructions on how to use the brand identity consistently across all mediums and touchpoints. These guidelines would include instructions on logo usage, typography, color palette, imagery, and tone of voice.
Implementation and Support: Finally, I would deliver all the necessary files and assets to the client, including logo variations, typography files, color codes, and image libraries. I would also provide ongoing support to ensure the brand is implemented effectively and maintained consistently over time.
Overall, the process of developing a brand identity for a client requires collaboration, creativity, and attention to detail, and involves a structured approach that ensures the brand is aligned with the client's goals and resonates with the target audience.

What's included

  • Deliverables:

    Brand Strategy: This outlines the brand's mission, vision, values, and unique selling proposition. Brand Identity: This includes the logo, typography, color palette, and imagery that visually represent the brand. Brand Guidelines: These provide detailed instructions and guidelines for using the brand identity consistently across all mediums and touchpoints. Tone of Voice: This defines the brand's personality, voice, and messaging style, providing guidance on how to communicate with the brand's target audience. Applications: This includes examples of how the brand identity and guidelines can be applied to various marketing and communication materials, such as business cards, letterheads, social media posts, and advertising campaigns. Brand Assets: This includes all the necessary files and assets, such as logo variations, typography files, color codes, and image libraries, needed to implement the brand identity consistently.

Example projects

BrandBook - EDGE

BrandBook - No.18

BrandBook - Fifth Laboratory

Skills and tools

Brand Designer

Graphic Designer

Content Writer

Adobe Illustrator

Adobe Illustrator

More services

Logo Design

Example projects

STARTING AT

$100

fixed rate, 2 days