Brand Identity Package

Veronica Miranda

(0)

Starting at

$

1,600

About this service

Summary

Full brand identity package is to be created in the following stages:
🔹Brand Strategy
🔹Brand research & creative direction
🔹Brand graphics and design
⚡️Stage One - Brand Strategy:
This is with an in-depth zoom call that we will have and I typically ask for Pinterest boards an examples from you so I can see some of your vision and goals for your brand.
⚡️Stage Two - Brand Creative Direction:
Drawing on the brand strategy work (above) we would work together to make the vision for your business and I create 2 creative directions based on my findings and your feedback. In this direction, I present colors palettes, mood boards, and overall imagery that resonate with you and your ideal customers.
⚡️Stage Three - Brand Graphic concepts
Once you have chosen the creative direction you would like to move forward with - I will begin creating your logos and graphics This would include 2 - 3 different primary and sub-mark logo concepts (and whatever other marketing/graphic collateral we have previously chosen to create ). I create sketches and present them to you over video presentation where the logo and marks are shown in a variety of mockups so that you can better visualize and choose. Once you have chosen and provided feedback I go back in and begin any revisions you request or move on to perfect and transfer to digital files.
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What's included

  • Moodboard

    Board with images and colors that represent the feel and vibe of the brand.

  • Brand Strategy

    Research, and analysis of your brand.

  • Primary Logo

    Business name primary logo delivered in your brand colors and in all file types (SVG, JPEG, PNG, EPS, and AI)

  • Secondary Logo/ Logotype

    Variation of your primary logo. Created to fit in places where a larger full primary logo just won't fit.

  • Logomark/ Icon

    Your logomark is an image or symbol which represents your brand. The mark generally doesn’t include the name of the company. Typically this is a stylized set of your brand's initial(s) or a graphic symbol/ element.

  • Color Palette

    A curated color palette is chosen after the creative direction and strategy and research has taken place to inform the brand's direction.

  • Typography Suite

    Fonts selected for use on social media and your website.

  • Brand Guidelines

    A complete guide providing instructions for proper logo use, color codes for your palette, info about your design files and how to use them, and examples and uses for your typography palette

Skills and tools

Brand Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

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