The visual identity aims to help your brand connect with the public or any group of people influenced by the brand. Development is basically divided into 4 stages: briefing, research, creation and presentation.

• Briefing The briefing is an extremely important document to learn more about your company and also for the development of the project. With it, I will be able to know more about the target audience, the personality of the personality, particularities, etc. • Research After the briefing, a whole analysis and research is carried out according to the subjects mentioned in the document, as well as analyzing what the market is like, its competitors and references. • Creation Here, it's time to get down to work! I'll use the information I've gathered as inspiration and references. This is the time to doodle, test and get the best out of the brainstorm. After that, I go to the computer to create the prototypes that make the most sense and do the overall creation, bringing the elements, colors and their own characteristics to life. • Presentation At the end of the third stage, a presentation is made explaining the brand and its whole, with all the justifications for what was used, as well as a real visualization of how the materials will look.