DAY 0: Discovery & Research

You're to provide the company's values, target audience, and unique selling points. as it will help me establish the right branding foundations. We'll review your brand, what you do, your vision and objectives, your competitors, and your wants for the brand identity.

DAY 1: Research & moodboards

Two creative direction concepts, based on the strategy questionnaire.

DAY 2: Logo design*

You'll get different logo variations according to their relevance to your brand. Primark, secondary & favicon are always included. • Primary Logo • Secondary Logo • Submark • Favicon (optional)

Colors system*

Two concepts are included (they come with the moodboards). The color system includes your brand colors + the digital and print values + pairings.

Typography system*

Two concepts are included. The fonts can be free or paid, if a paid version is proposed, there will always be a similar free alternative font system. (Paid fonts are the responsibility of the client)

DAY 3: Supporting graphics

Includes at least a brand pattern and a few supporting graphics (up to 5). They're both meant to be used on your brand's visual elements (digital or print) to support your brand universe.

Branded visuals x5

High-quality branded images created just for you, that you can repurpose anywhere (website, social media, ad campaign).

Up to 4 Modification Process.