Brand Design and Creative Direction
Starting at
$
2,000
About this service
Summary
I help brands develop unique, cohesive, and memorable identities that reflect their essence and connect with their target audience. My approach to crafting a brand's visual identity is comprehensive, strategic, and tailored to the specific needs and goals of each client. Here's an overview of the scope of work and deliverables I provide:
Scope of Work
Discovery & Brand Strategy
Conduct in-depth consultations to understand the brand’s vision, values, target audience, and market positioning.
Competitive analysis to evaluate where the brand fits within its industry.
Define core brand elements, such as personality, tone of voice, and key messaging, to form a solid foundation for the visual identity.
Logo Design & Visual Mark Development
Conceptualize and design primary and secondary logos that are versatile, scalable, and memorable.
Develop visual symbols or marks that enhance brand recognizability and can be used across multiple touchpoints.
Color Palette Creation
Develop a strategic color palette that aligns with the brand’s personality and stands out in its competitive landscape.
Provide variations and complementary color options to ensure versatility and consistency across different mediums.
Typography Selection
Curate a typography system that is functional and aligns with the brand’s tone.
Select typefaces for headings, subheadings, and body text, ensuring legibility and consistency.
Iconography & Graphic Elements
Design custom icons, patterns, and graphic elements that reflect the brand's personality.
Ensure these elements are cohesive with the overall brand aesthetic and add visual interest.
Imagery & Photography Style
Define a visual direction for photography and imagery, outlining styles, tones, and subject matter.
Provide guidelines for in-house or commissioned photography that aligns with the brand identity.
Brand Guidelines Development
Document all visual identity elements and guidelines into a cohesive brand manual.
Include detailed instructions on logo usage, color application, typography, and imagery to ensure brand consistency across all platforms.
Deliverables
Primary and Secondary Logos - Provided in various formats (AI, EPS, PNG, JPG) for print, digital, and other applications.
Color Palette - HEX, RGB, CMYK, and Pantone values for consistent reproduction.
Typography System - Font files or recommendations, with usage guidelines for headings, subheadings, and body text.
Iconography & Graphic Elements - SVG or PNG files of custom icons, patterns, and additional graphic elements.
Imagery Style Guide - Sample images and references that reflect the brand's photographic style.
Brand Guidelines Document - A comprehensive PDF (and, if needed, a digital version) outlining all brand elements, usage rules, and best practices.
By crafting a cohesive visual identity, I empower brands to present themselves consistently and compellingly across all touchpoints, building trust and recognition with their audience.
What's included
Research
Direction for the brand and business, 1:1 discovery call to greater understand the business/brand, inspiration board.
Brand Assets
Creative direction: typography, color, photography, general visual direction, product/business placement.
Logo and Full Brand
Logo variations based on project and requirements, full brand design elements from social media templates, graphic design and other collateral.
Example projects
Duration
3 weeks
Skills and tools
Graphic Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Industries
FinTech
Medical
Agriculture
Work with me