Experienced UI/UX Designer with 3+ years of expertise in B2B and B2C product design, specializing in e-commerce, education, health, HRIS, and public services. Proven track record in leading design teams, crafting high-usability interfaces (scoring 8.8+ in usability tests), and building scalable design systems. Unique for blending Goal-Directed Design methodology with agile workflows to deliver award-winning solutions (e.g., 2nd place in FIKFAIR 2021) and 10%+ UX improvements for clients.