What's included

• Phase 1 - Brand Discovery & Research

  Week 1-2 In this initial phase, we will explore your business, industry, target audience, and competitors in depth. Our goal is to gather insights that will form the foundation of your brand identity. Deliverables: Market Research: Competitive landscape analysis, target market segmentation, and trends. Brand Study: Understanding your business’s unique value proposition (UVP), vision, and core messaging. Personas: Defining target customer profiles with key demographics, psychographics, and pain points. Approval Stage: Market Research Summary and Persona Profiles

• Phase 2 - Brand Vision Development

  Week 3-4 This phase is focused on defining your brand’s aesthetic and visual direction through collaborative brainstorming and creative exploration. Deliverables: Mood Board: A visual exploration of colors, textures, and themes aligned with your brand values and industry. Font Study: Reviewing typography options for headers, body text, and other brand elements. Initial Logo Sketches: Presenting rough drafts of logo concepts based on the approved brand vision. Approval Stage: Mood Board, Font Selection, and Initial Logo Concepts

• Phase 3 - Brand Identity Design

  Week 5-6 With the groundwork set, we focus on refining and finalizing your brand identity. Deliverables: Logo Design: Creation of primary and secondary logo versions, including full-color, monochrome, and responsive designs. Color Palette: A cohesive color scheme that reflects your brand identity and is versatile across platforms. Brand Guidelines Draft: A comprehensive document that includes logo usage, color codes, typography, and mood board elements. Approval Stage: Finalized Logo and Brand Guidelines Draft

• Phase 4 - Brand Deck Assembly

  Week 7 In this final phase, we combine all elements into a polished Brand Deck that serves as a blueprint for consistent branding across platforms. Deliverables: Complete Brand Deck: This includes personas, a mood board, logo designs, font studies, a color palette, and a market research summary. Final Presentation: A meeting to review and approve the Brand Deck. Approval Stage: Final Brand Deck Approval Time: 8 hours