A graphic designer creates visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. Their work involves selecting colors, images, and typography to effectively convey a message or evoke a desired response from the audience. Successful graphic designers possess a keen eye for detail, creativity, and the ability to collaborate with clients and colleagues to ensure designs meet objectives.