As a social media manager, my primary responsibility is to develop and execute social media strategies that align with your brand's goals and values. I am responsible for creating and curating content for various social media channels, engaging with followers, and analyzing social media metrics to track the success of my campaigns. To be effective, I need to stay up-to-date with the latest trends and changes in social media algorithms, and adapt my strategies accordingly. Overall, my role is to build and maintain a strong online presence for your brand through effective social media management.