Essentials (Brand Identity Design Package)

Roberta Rechena

Starting at

$

2,700

About this service

Summary

This starter package is great for startups and small businesses ready to lay a strong foundation for their brand identity.
My goal is to help you create a brand that is authentic, memorable, and effective, It can include a logo suite, color palette, typography paring, icons, illustrations and more. In addition to these key elements, there are a number of other visual elements that can be included in a brand identity, such as patterns, textures, and photography. The goal is to create a cohesive and visually appealing brand identity that is unique, memorable, and relevant to the target audience.

Process

1 - Brand Discovery Questionnaire Creative Direction + Moodboard
2 - Design Phase One branding concept to include all visual elements of the brand, presented in a presentation and video walk-throigh Includes: 2x Refinements
3- Brand Delivery Brand Style Guide, Master Folder preparation
4 - Brand Launch

What's included

  • Brand Discovery Questionnaire

    A comprehensive assessment to understand your vision, goals, and requirements.

  • Creative Direction + Mood board

    A visual direction that aligns with your brand's essence, including a mood board that captures the feel and colors of your brand.

  • Logo Collection

    A suite of logos (main logo, alternate logo, submark) tailored to your brand's identity.

  • Color Palette + Font Pairing

    A curated selection of colors and fonts that reflect your brand’s personality.

  • Icons, patterns or textures

    Custom patterns or icons that add a unique touch to your brand's visual language.

  • Print & Digital Files Master Folder

    Organized, easy-to-access files for all your branding elements.

  • Brand Style Guide

    A detailed guide ensuring brand consistency across all mediums.

  • Social Media assets

    4 customizable social media templates, Instagram, and LinkedIn cover images, enhancing your brand's online presence.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe XD

Canva

Figma

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