Visual Identity & Creative Direction
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About this service
Summary
FAQs
Is this a full brand design service?
It’s the step before that. I create the conceptual and strategic foundation for your designers, photographers, or marketing teams to build from.
Do you handle artist collaborations or sourcing?
Yes. I maintain a vetted network of photographers, illustrators, and visual artists and can recommend or brief them based on your project needs.
Can you help with licensing strategy?
Absolutely. I’ll outline clear guidelines and sourcing strategies for image, music, and artwork use, including commercial and editorial licensing best practices.
What's included
Visual Identity & Creative Direction
I help brands, artists, and creative teams translate ideas into powerful, cohesive visual systems. From early concepting to final delivery, I develop visual direction that aligns aesthetics with story, ensuring every touchpoint feels intentional, resonant, and scalable across mediums and collaborators. Deliverables: • Concept moodboards & narrative positioning • Visual direction guide (color, type, imagery, composition principles) • Art & asset licensing strategy • Creative partner / artist network recommendations • Optional review or feedback session during production
Skills and tools
Creative Director
Director of Photography
Visual System Designer
Adobe Creative Suite
Figma
Google Apps
Keynote
Smartsheet