A dedicated social media manager is an essential part of your brand's digital marketing strategy. Don't have a strategy? I can help you with that too! Studies show that there are currently over 3 million businesses actively advertising just on Facebook alone. Digital marketing is here to stay. We all incorporate social media into our lives daily.
Here's why you need me:
1) The social landscape is always changing - A social media manager can keep track of any algorithm changes and new trends within platforms and adapt your marketing strategy and the content based on the latest updates.
2) An employee (or you) posting at random on your social media profiles, having no plan, will do a disservice to your brand. Utilizing social media as a customer experience enhancement tool helps get your users the help the need and access to your products or services through engagement on your social media platforms. (Need help developing your brand? See additional services I provide :))
3) Protect your reputation and help your customers - Social Media Managers are constantly on high alert to each message, review, and comment happening within social media regarding a brand. Not only do we have the right process in place with regards to triaging, but they're also aware of how to conduct themselves within the platform, representing the brand! It's vital that Social Media Managers develop not only the right voice and language of the brand within social media, but also works with other individuals within the business so contingency plans are put in place.
4) Growing your audience - Someone who's in charge of growing your audience should be knowledgeable in social media KPIs (key performance indicators). According to a 2020 study, 51% of respondents stated that their purchasing decisions were influenced by social media, and 29% of individuals were influenced by social media that would purchase an item or service the same day of using social media. Wow! Talk about digital power!
5) Reporting and Tracking - Let's talk stats and numbers. The fun stuff! Having a Social Media Manager who is in charge of all your social media efforts can help you either build a new campaign or improve your existing campaign. Have you heard the term "Content is King"? It's true in the digital space. Consistent community engagement is key for desired end results. I'm here to help!