Brand Identity & Logo Design

Starting at

$

1,500

About this service

Summary

I craft distinctive brand identities that turn businesses into memorable experiences. My approach combines strategic thinking with visual storytelling, think of it as giving your brand a personality that speaks directly to your audience. I make deep research into your market, competitors and customer behavior to create logos and brand systems that don't just look good, but actually drive results.

FAQs

  • What’s included in the brand identity package?

    You’ll get a complete identity system: primary logo, secondary logo, icon mark, color palette, typography, brand patterns (if needed), brand guidelines, and a logo file package in multiple formats. Mockups are also included to help visualize your brand in real life.

  • How long does the Design process take?

    It usually takes 1-3 weeks, depending on the scope and how quickly feedback is shared. If you're on a tight deadline, let me know and we can discuss a faster timeline.

  • How many logo options will I get?

    You’ll typically receive 2–3 strong concept directions, each rooted in strategy. We’ll then choose the best one and refine it together until it’s perfect.

  • Will I be involved in the process?

    Absolutely. It’s a collaborative journey. We’ll kick off with a strategy call, and you’ll be involved in reviewing concepts and giving feedback during key stages.

  • How many revisions are included?

    I offer up to 3 rounds of revisions during the refinement stage. Most clients find that’s more than enough to get the result they love. Extra revisions can be added if needed. I will go all the way to make sure we achieve your design desire.

  • What if I don’t like any of the concepts?

    That’s rare because we align early through strategy calls. But if needed, I’ll create 1 additional concept at no extra charge. My goal is to build something you’re excited about.

  • What file formats will I receive?

    You’ll get your logo in SVG, PNG, JPG, and PDF formats in color black, and white versions. Everything will be organized and easy to use across web, print, and social.

  • Will I own the rights to the design?

    Yes, of course. Once the project is complete and paid in full, you get full ownership and commercial rights to the final logo and identity system. However, I may showcase the work in my portfolio or case studies as part of my professional experience. You own the design, I just share that I helped create it.

  • Can you design just a logo without a full brand identity?

    Yes, but I always recommend building at least a mini system (logo, colors, typography) for consistency. If you just need a logo, I offer a simplified package.

  • Do you offer social media or brand templates too?

    Yes! I can create social media kits, pitch decks, business cards, or other branded templates as add-ons. Just let me know what you need and the convinient software you want it to be design (like Illustrator, Figma, Photoshop, Canva etc)

  • Can you refresh or redesign an existing brand?

    Definitely. Whether you’re pivoting, growing, or just need a cleaner look, I can help evolve your current brand into something stronger and more aligned. Been doing this for 6+ years

  • What makes your approach different?

    I focus on strategy & data led design, not trendy visuals. Every brand I create is intentional, flexible, and built to scale with your business. 🚫 No generic design zone just brands that work as hard as you do.

  • What do you need from me to get started?

    Just fill out a short form and book a strategy call. I’ll guide you through the rest. The more detailed and clear your vision and goals are the stronger I translate into the final brand identity design.

  • Can I combine brand identity with another service like Website design?

    Yes, you can. If you need brand identity and App or website design together, I offer custom packages to cover both. It’s often a smart move. Having your brand and product experience designed together ensures visual and functional consistency. Just let me know what you need and I’ll create a bundled proposal that fits your goals and timeline.

What's included

  • Logo Design (Primary, Secondary & Icon mark)

    You’ll get a complete logo system that works across any platform(web, mobile & prints). This includes a primary logo for main brand visibility, a secondary version for smaller or alternate formats (like stacked or horizontal layouts) and a standalone icon mark that works well as a favicon, social media avatar, or app icon. Each logo lockup is designed to be flexible and scalable.

  • Brand Guideline (PDF)

    You’ll get a clear and concise brand guide that outlines how to use your logo, colors, and typography correctly. This document ensures consistency and helps your team apply the brand visuals the right way without guesswork.

  • Logo File Package

    All logo versions will be delivered in multiple formats—SVG, PNG, JPG and PDF for both digital and print use. Files will be exported in full color, black, and white so you’re prepared for any background or usage scenario. Everything will be neatly organized and labeled for easy access.

  • Mockups

    To help you visualize your brand design in action, I’ll include mockups showing your logo and identity system on real world materials like business cards, mobile apps, advertising boards, packaging or social media posts. These previews bring the brand to life.

Recommendations

(5.0)

Eliezer Djessou • Kemba

Client • Apr 9, 2025

This guy is a pure genius of designing. You just have to think what you want and he will make it just like he read your thoughts.

Moses is a very professional individual, the keeps to his time of delivery and as we’ll see to his client’s satisfaction

Segun Oloyede

Client • Apr 3, 2025

I had the opportunity to collaborate with Moses Oyemade on several product design initiatives. As a colleague, Moses demonstrated strong expertise in user-centered design, consistently delivering solutions that balanced functionality and aesthetics. His approach to problem-solving was methodical, and he communicated ideas clearly, ensuring alignment across teams.

Abdulsamad Ayoade

Client • Apr 3, 2025

Working with Moses Oyemade was a fantastic experience from start to finish. They brought a strong creative vision, excellent communication skills, and a deep understanding of design principles to the project. Their attention to detail and ability to translate ideas into clean, modern visuals made a big impact on the final outcome. They were proactive with suggestions, receptive to feedback, and always delivered on time.


Duration

1 week

Skills and tools

Brand Design

Brand Strategist

Visual Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Sketch

Sketch