One of the first steps in this process is conducting user research to gain insights into the target audience's needs, preferences, and behaviors. This can involve activities like conducting surveys or interviews, analyzing user data, and examining competitor websites.

Once the research is complete, the next step is to create wireframes, which are essentially blueprints for the website's layout and functionality. These wireframes help ensure that the website's design is aligned with the user's needs and expectations.

After the wireframes are in place, the UI - visual design phase begins. This involves creating the website's visual aesthetic, including color schemes, typography, and graphics. It's crucial to ensure that the design is consistent and visually appealing while still being user-friendly and easy to navigate.

Once the UI design is complete, prototyping takes place, which allows for the testing of the website's functionality and design before it's launched. During this phase, usability testing is also conducted to gather feedback and identify any issues that need to be addressed.

Overall, custom web design with a focus on UX requires a highly collaborative approach between UX UI experts, designers, developers, and other stakeholders. By prioritizing the user experience and conducting thorough research and testing, the end result is a website that not only looks great but also functions optimally and provides an excellent user experience.