Paid Media Playbook
Starting at
$
100
About this service
Summary
It can be difficult to get paid media to work in your favor, especially with the competition in the market. I have spent years working with all of the major ad platforms, learning what actually works and what doesn't. The reality is that paid media will never work if it is done in a vacuum, it needs to be part of an overall marketing strategy, all of which is aimed at a single high-value goal. For most companies, this is increasing leads or revenue. I can help with that!
What's included
Asset Audit
I will review all of your marketing assets and discover gaps and where to focus
Past Marketing Audit
A snapshot of past marketing and how this worked or could be improved
Avatar Realization
Persona mapping to determine who is the ideal target audience
Functional Marketing Systems Map
A digital copy of the Functional Marketing Systems Map, including the current and improved customer funnels
Asset Improvements
Ways to maximize the assets the business currently has (example: list, social accounts, ad creative, videos etc.)
Duration
1 week
Skills and tools
Digital Marketer
Marketing Strategist
Lead Generator
Google Ads
Google Analytics
Microsoft Office 365
Miro
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