Product Design (UX/UI)

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About this service

Summary

Are you in search of a product design expert? Look no further! With extensive experience as a design consultant for Fortune 100 companies across various sectors, I offer specialized services tailored for businesses in real estate, SaaS, B2B, B2C, and finance. My goal is to enhance the user experience and interface of your digital products. Whether you're developing a new product or refining an existing one, my expertise in UX/UI design will give you a competitive edge, boost user satisfaction, and drive conversions. From dashboards to web apps, I can bring your vision to life.

Process

1. Discovery and Strategy
Client Meeting: Initiate with a discussion to comprehend the client's vision, goals, target audience, and desired key functionalities for the web application.
Market Research: Perform research to grasp industry trends, competitor products, and target audience preferences.
Strategy Development: Establish the product strategy, encompassing user personas, user journeys, and the core value proposition of the web application.
2. Ideation
Content Audit: If redesigning an existing product, conduct a content audit to identify what to retain, modify, or discard.
User Flows/Information Architecture (IA): Develop the IA to structure the content and features of the web application in an intuitive, user-friendly way.
Wireframing: Design low-fidelity wireframes to map out the basic structure of the web application's pages, emphasizing layout and user experience without visual design elements.
3. Design
Mood Boards: Develop mood boards to set the visual direction, including color schemes, typography, and UI elements.
High-Fidelity Mockups: Create detailed high-fidelity mockups for key pages, incorporating the visual identity and specific UI elements.
Responsive Design: Guarantee that designs are responsive and adapt to various screen sizes and devices. Apply a mobile-first approach, designing for smaller screens before scaling up to tablets and desktops.
4. Prototyping and User Testing
Interactive Prototypes: Create clickable prototypes to simulate the user interface and interactions of the web application.
User Testing: Perform user testing with prototypes to collect feedback on usability, aesthetics, and overall user experience. Utilize insights to enhance the design.
Iteration: Continuously refine the design based on user feedback and stakeholder input, ensuring the solution aligns with user needs and business objectives.
5. UI Development Guidelines and Handoff
Style Guide: Develop a comprehensive UI style guide outlining the design system, including colors, typography, grid systems, and UI components.
Design Specs: Deliver detailed design specifications for developers, covering responsive breakpoints, animations, and interaction details.
Asset Preparation: Prepare and organize all design assets for development, ensuring they are optimized for web use.
If you have a project or specific deliverables in mind that aren't listed in my services, please don't hesitate to reach out. I'm always open to discussing new ideas and seeing how I can help you achieve your goals. Let's start the conversation today! 🌟

What's included

  • Design Strategy Document

    If needed, a document outlining the design strategy including user personas and user journeys.

  • Wireframes and Prototypes

    Low and high-fidelity wireframes, along with clickable prototypes demonstrating key user flows.

  • Figma File Transfer

    Exported Figma file (.fig) with annotations for the developer for an easy transition into web development.

  • Style Guide

    A comprehensive guide detailing the visual and interaction design principles, including responsive guidelines.


Skills and tools

UX Engineer
UX Designer
UI Designer
Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
Sketch

Industries

E-Commerce
Education
Events

Work with me