What's included

• 1. Brand Copywriting

  - Brand Story: A narrative that shows brand's mission, future vision and values within their own unique niche/tone. - Slogan: A memorable phrase that suits the brand's essence. - Brand Voice/Tone Guidelines: A material outlining the tone and style within brand's niche that should be used throughout all communications. - Company Description: A short "on-point" description for use in press, social media bios/captions or even short videos/podcasts.

• 2. Website Copywriting

  - Homepage Copy: A clear messaging that defines brand's offers/mission, with main focus on key selling points. -"About" Page Copy: A text that tells brand's/company's backstory, vision and what differentiates them from other competitors. - Product Page Copy: Descriptions of the provided services or offered products, including benefits and features, also calls to action. - Landing Page Copy: Optimized copy for campaigns or products that are anyhow specific, focusing mainly on conversions. - SEO-Optimized Meta Descriptions and Titles: Keyword-optimized meta titles and descriptions for every single page using unique tone specific for the brand. -FAQs: A list of frequently asked questions with concise answers.

• 3. Marketing Copywriting

  - Email (campaigns): Attention-grabbing headlines that improve traffic. Email Body Copy: Informative copy for promotional or nurturing emails. - Social Media Copy: Post copy: Engaging text for social media platforms. Ad Copy: Short and compelling text for social media advertisements with clear CTA's. - Banner Ad Copy: Punchy and brief copy for display ads.

• 4. Content Marketing Deliverables

  - Blog Posts: Headline Creation: Eye-catching titles for SEO and user engagement. Blog Article: Researched, long-form or short-form high-quality articles, ranging from 500 to 2000+ words. - Case Studies: Detailed descriptions of client successful stories or product with measurable results. - Ebooks: Long-form content, often used as lead magnet, that provides educational information in downloadable form.

• 5. Sales Copywriting

  - Sales Letters: Direct mail or digital letters with intention to sell. - Product Description: Detailed descriptions for eCommerce products, including features and benefits.

• 6. Additional Copywriting

  - Press Releases: Announcements for product launches or events. - Newsletter: Regular mail or updated messages to subscribers, featuring tips, offers and news.

• 7. Reporting & Documentation

  - Copy Editing/Revision: Revised copy based on feedback. - Style Guide: A guide on implementing consistent tone across all types of platforms. - Keyword Research: A list of SEO keywords, mainly for use across various platforms. - Performance Report: Insights showing how is the delivered copy performing in action (e.g., email open rates).