Branding Design & Guidelines

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About this service

Summary

I offer a complete branding package that transforms your business vision into a cohesive and impactful identity. From strategy and messaging to custom logos, colors, and typography, every detail is tailored to reflect your unique values and connect with your audience. What sets my work apart is a blend of strategic expertise, personalized collaboration, and meticulous attention to detail, ensuring your brand stands out and leaves a lasting impression.

What's included

  • Comprehensive Branding Package

    At the end of the project, you’ll receive a complete branding solution tailored to your unique business needs. This includes a 2-hour collaboration session to align on your vision, followed by a detailed strategy document covering your brand’s purpose, positioning, messaging, and client profiles. Two unique brand concepts with one round of revisions will bring your ideas to life, supported by a curated mood board to guide the visual direction. The logo package includes primary, secondary, and brand mark designs, delivered in multiple file formats (JPG, PNG, SVG, PDF, AI) and color variations for digital and print use (RGB, CMYK, Pantone). A custom color palette, typography hierarchy, and two in-use mockups are provided to showcase your branding in real-world applications. A comprehensive style guide ensures consistency across all platforms, and a professionally designed email footer completes the package. All files are carefully organized and labeled for easy access, giving you everything needed to launch a strong, cohesive brand identity.


Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Microsoft Excel