Get strategic clarity before spending more money on marketing.

This consultation is designed for tourism and hospitality businesses that need experienced strategic guidance on a specific marketing, positioning, distribution, visibility or commercial growth challenge.

Before the consultation, you will complete a short onboarding questionnaire providing context about your business, current marketing activities and the challenge you want to address.

I review this information before our consultation so that our time is focused on your actual business - not generic marketing theory.

What we can address

Positioning - Are you clearly communicating why travellers should choose you?

Distribution - Are you reaching the right markets and channels?

Pricing - Is your pricing supporting your commercial objectives?

Trust - Does your brand give potential customers enough confidence to book?

Visibility - Are you being seen in the places where your customers are searching?

Conversion - Is your marketing turning attention into enquiries and bookings?

The consultation can also address specific challenges involving your website, social media, digital distribution, storytelling, direct bookings, customer journey or overall marketing strategy.

What you receive

Pre-consultation review of your submitted information

A focused strategic consultation

Practical recommendations relevant to your business

Clear priorities for what to address next

Guidance on where your marketing effort and resources are likely to have the greatest commercial impact

This is not a generic marketing coaching session.

It is a focused conversation built around the realities of your tourism or hospitality business and the commercial outcome you are trying to achieve.

Best suited to: safari operators, tour operators, lodges, hotels, travel businesses and tourism professionals who want experienced strategic guidance before committing further time or money to marketing.