Brand Identity Design

Salam Abiodun

Starting at

1,500

About this service

Summary

Brand identity design is the process of creating a distinct visual and emotional representation of a brand through elements like logos, color schemes, typography, and overall style. It establishes a cohesive. What makes it unique is its ability to evoke specific emotions and perceptions, differentiating the brand from competitors and fostering a strong, lasting connection with consumers.

Process

1. Research and Analysis

- Conduct market research to understand the industry, competitors, and target audience.

- Analyze brand's core values, mission, and vision.

2. Brand Strategy Development

- Define brand positioning, unique selling points (USPs), and messaging.

- Develop brand personality, tone of voice, and key brand attributes.

3. Visual Identity Creation

- Design logo, selecting shapes, symbols, and typography that align with brand values.

- Establish a color palette that conveys the brand's personality and evokes desired emotions.

- Choose typography that complements the logo and reinforces brand identity.

- Develop additional visual elements such as patterns, textures, and icons.

4. Brand Guidelines Documentation

- Create comprehensive brand guidelines that outline the proper usage of brand elements.

- Include rules for logo usage, color codes, typography, imagery, and layout.

5. Application and Consistency

- Apply the visual identity across all touchpoints, including marketing materials, packaging, website, and social media.

- Ensure consistency in design and messaging across all brand communications.

6. Feedback and Refinement

- Collect feedback from stakeholders, employees, and customers.

- Refine and adjust the brand identity based on feedback and evolving market trends.

7. Implementation and Rollout

- Launch the new brand identity through a well-planned rollout strategy.

- Communicate the brand identity to internal and external audiences, ensuring buy-in and alignment.

8. Ongoing Management and Adaptation

- Continuously monitor the brand's performance and perception in the market.

- Adapt and evolve the brand identity as needed to stay relevant and maintain a strong brand presence

What's included

Brand Identity Design
Brand Identity Design Deliverables 1. Brand Strategy Document - Mission Statement - Vision Statement - Brand Values - Brand Personality - Target Audience - Competitive Analysis 2. Visual Identity - Logo Design (Primary and Secondary Variations) - Color Palette - Typography (Font Families and Usage Guidelines) - Iconography - Imagery Style - Brand Patterns and Textures 3. Brand Guidelines Document - Logo Usage Guidelines - Color Usage Guidelines - Typography Usage Guidelines - Image and Illustration Usage - Brand Voice and Tone - Do’s and Don’ts 4. Stationery Design - Business Cards - Letterheads - Envelopes - Email Signatures 5. Marketing Collateral - Brochures - Flyers - Posters - Social Media Templates - Presentation Templates 6. Digital Assets - Website Design (UI/UX) - App Interface Design - Social Media Graphics - Email Newsletter Templates 7. Packaging Design(if applicable) - Product Packaging - Labels - Tags 8. Brand Touchpoints - Signage - Merchandising - Promotional Items

Example projects