Auditing your account is essential to ensure you're getting the most out of it and to identify areas that need improvement. Essentially, it involves taking a close look at your account usage and performance. You should consider auditing your account if you're having any issues with its performance, or if it hasn't been reviewed for a while.

There are a few different types of audits that can be performed on an account. The type of audit will be based on the needs of the account and what areas need to be addressed. A full account audit will cover everything from campaign structure to ad copy to keyword research. A partial account audit might focus on just one area, such as ad copy, if that is the only area that seems to be underperforming.