Complete Brand Refresh

Kabir Singh

Contact for pricing

About this service

Summary

Product-Based Branding

We craft a distinct and compelling brand identity for your product, ensuring it stands out in the market while deeply connecting with your target audience.

Our Process

🔍 Discovery & Research

Market Insights: Analyzing industry trends, consumer behavior, and competitor landscape.

Client Deep Dive: Understanding your vision, product goals, audience, and USPs.

🎯 Strategy Development

Brand Positioning: Defining mission, values, messaging, and market differentiation.

Visual Identity Planning: Crafting the foundation—logo concepts, color palette, typography, and design style.

🎨 Design & Execution

Logo & Visual Identity: Creating a cohesive brand presence with refined design elements.

Packaging & Collateral: Designing packaging, product collateral, and branded merchandise.

🔄 Feedback & Refinement

Collaborative Approach: Incorporating client feedback for precision-driven iterations.

Fine-Tuning: Refining designs until they align seamlessly with the brand vision.

🚀 Finalization & Rollout

Digital & Print Assets: Delivering high-quality assets for social media, advertising, and promotional use.

Implementation: Ensuring all branding elements are ready for market launch.

📢 Launch Strategy (if applicable)

Campaign Development: Crafting launch strategies, event concepts, and promotional content.

Marketing Collateral: Designing banners, flyers, and digital ads for the big reveal.

📖 Brand Guidelines

Comprehensive Documentation: A brand playbook covering all visual and messaging elements.

Process

Step 1: Initial Call & Requirements Understanding

We start with a detailed initial call to understand your problem and requirements. You'll be provided with a comprehensive questionnaire to gather all necessary details about your brand vision, target audience, and objectives.

Step 2: Research & Moodboards

Based on the insights from our initial discussion, we conduct in-depth research and create moodboards. This step helps in visualizing the creative direction and setting the tone for your brand identity.

Step 3: First Rough Draft

We develop the first rough draft, presenting a couple of sample concepts that encapsulate your brand’s essence. These drafts will showcase different creative approaches based on our research and your inputs.

Step 4: Client Feedback & Choice

Your feedback is crucial at this stage. You'll review the samples and provide your input, helping us refine and select the best direction for your brand. This collaborative process ensures the final outcome aligns with your vision.

Step 5: Final Draft Presentation

We finalize the chosen concept, perfecting all elements of your brand identity. The final draft presentation includes the logo, visual identity, brand essentials, and supporting graphics, ready for your approval and implementation.

What's included

Brand Strategy & Identity
Brand Discovery Report: A deep dive into market trends, audience personas, competitor insights, and strategic positioning. Brand Guidelines: A go-to document covering brand mission, values, voice, tone, visual identity (logo, colors, typography), and messaging.
Logo & Visual Identity
Primary Logo: The hero emblem that defines the brand. Alternate Versions: Adaptations for different uses—monochrome, stacked, horizontal, and more. Color Palette: A curated selection of brand-defining hues for consistency across all touchpoints. Typography Guide: A breakdown of fonts and their best use—headlines, body text, and everything in between. Graphic Elements: Custom illustrations, patterns, and motifs that amplify brand recall.
Packaging Design
Primary Packaging: Designs that fuse aesthetics with brand identity to create standout product packaging. Secondary Packaging & Labels: Additional packaging elements or labels that align with the brand experience.
Product Collateral
Product Catalogs & Brochures: Sleek, well-structured materials showcasing the product lineup. Branded Merchandise: Concept designs for apparel, accessories, and promotional goodies that embody the brand.

Skills and tools

WordPress Developer

Brand Designer

Logo Designer