What's included

• User Persona

  A user persona is a fictional representation of a specific target user or customer segment that embodies key characteristics, behaviors, goals, and needs observed among real users. This tool is commonly used in various fields, such as product design, marketing, and user experience (UX) research, to understand and empathize with the intended audience more effectively.

• User Flow

  User flow, also known as a user journey or user process, refers to the sequence of steps or interactions that a user follows while navigating through a website, mobile app, or any digital product or service. It outlines the path that users take from the initial entry point to the successful completion of their intended task or goal. User flows are essential for understanding and optimizing the user experience (UX) and ensuring that the product meets the needs and expectations of its users.

• Lo-Fi and Hi-Fi Wireframes

  detailed and polished visual representations of a digital product's user interface (UI) with a focus on design aesthetics and specific visual elements.

• Clickable Prototype

  A clickable prototype is an interactive representation of a digital product or application that allows users to navigate through the user interface (UI) and simulate the user experience (UX) by clicking on various elements as they would in the actual product. Clickable prototypes provide a near-realistic preview of the final product's functionality, allowing designers, stakeholders, and users to test and validate the design, functionality, and user flow before development.