Design and Development of Sites using WordPress:

Requirement Gathering: l communicate with clients to understand their website needs, goals, and desired features. This includes gathering information about the target audience, branding guidelines, content structure, and functionality requirements.

Wireframing and Design: Using the gathered requirements, l create a visual representation of the website's layout and structure. This typically involves creating wireframes or mockups using design tools like Figma. Once approved by the client, l proceed to design the website's visual elements, including the logo, color scheme, typography, and imagery.

WordPress Installation and Configuration: l set up the WordPress content management system (CMS) on the client's hosting environment or a local development environment. This includes installing the latest version of WordPress, configuring the necessary settings, and connecting the website to a database.

Theme Selection and Customization: l choose a suitable WordPress theme based on the client's requirements and preferences. Themes provide the overall design and layout of the website. l may customize the theme's appearance by modifying its CSS, HTML, and PHP files, or by using a visual theme builder or page builder plugin.

Plugin Integration: l install and configure WordPress plugins to extend the functionality of the website. This may include plugins for contact forms, security, caching, performance optimization, social media integration, analytics, and more. You ensure that the selected plugins are compatible, regularly updated, and meet the client's specific needs.

Content Creation and Management: l assist the client in organizing and adding content to the website. This involves creating pages, blog posts, menus, and navigation structures. l may also integrate multimedia elements such as images, videos, and audio files.

Optimizing the Site for SEO:

Keyword Research: l conduct research to identify relevant keywords and key phrases that potential visitors may use to find the website. This helps optimize the content and improve its visibility in search engine results.

On-Page Optimization: l optimize individual web pages to make them search engine-friendly. This includes optimizing meta tags (title, description), headings, URLs, and image alt tags. You ensure proper keyword placement, readability, and formatting of the content. Additionally, you optimize website speed, mobile responsiveness, and user experience (UX).

Technical SEO: l optimize the website's technical aspects to enhance its search engine visibility. This may involve improving website performance, ensuring proper indexing by search engines, creating and submitting a sitemap, implementing structured data (schema markup), setting up canonical URLs, and managing redirects.

Link Building: l develop strategies to acquire high-quality backlinks to the website from other reputable and relevant websites. This helps improve the website's authority and visibility in search engine rankings.

Monitoring and Analytics: l set up website analytics tools, such as Google Analytics, to track and measure website performance, user behavior, traffic sources, and conversion rates. This data helps you identify areas for improvement and make informed decisions regarding SEO strategies.

Ongoing Maintenance and Optimization: SEO is an ongoing process, and you continuously monitor the website's performance, analyze data, and make necessary adjustments to improve rankings and organic traffic. This may involve updating content, optimizing keywords, improving site structure, and adapting to changes in search engine algorithms.