What's included

• SEO Audit and Recommendations

  Technical SEO Audit Crawlability: Ensure all pages are accessible to search engine crawlers. Identify and fix crawl errors using tools like Google Search Console. Robots.txt and Sitemap: Verify the presence and proper configuration of robots.txt and XML sitemap. Site Speed: Assess website loading speed with tools like Google PageSpeed Insights. Recommend optimizations such as image compression, caching, and using a CDN. Mobile Usability: Check for mobile-friendliness with Google's Mobile-Friendly Test and recommend improvements. On-Page SEO Audit Title Tags and Meta Descriptions: Review title tags and meta descriptions for optimization. Recommend keyword adjustments to enhance clarity and relevance. Content Optimization: Evaluate content quality and relevance. Suggest keyword updates and improvements to address user intent. Image Optimization: Review image alt text and file names for SEO. Recommend image compression and proper alt descriptions. Internal Linking: Suggest improvements to internal linking for better navigation and SEO. Off-Page SEO Audit Backlink Profile: Analyze the quality and quantity of backlinks. Recommend strategies for acquiring high-quality backlinks. Social Media Integration: Suggest methods for increasing social media engagement and traffic. Keyword Performance Current Status: Assess keyword rankings using tools like SEMrush or Google Keyword Planner. Recommendation: Focus on high-volume, low-competition keywords and regularly track performance. User Experience (UX) Navigation: Ensure intuitive navigation for users. Call-to-Action (CTA): Recommend placement and optimization of CTAs. Design and Layout: Suggest improvements to create a clean and user-friendly design. Recommendations Summary Technical SEO Improvements: Resolve crawl errors, improve site speed, and ensure mobile-friendliness. Content Updates: Revise content to align with keyword strategies. Backlink Strategy: Focus on acquiring quality backlinks from authoritative sources. Analytics Monitoring: Recommend regular traffic and conversion tracking with tools like Google Analytics.

• Keyword Research Report

  Primary Keywords: Focus on high-search volume keywords with low-to-medium competition for maximum impact. Long-Tail Keywords: Target specific phrases with low competition for niche audience targeting. Recommendations: Keyword Placement: Use primary keywords in titles, meta descriptions, and headers. Add long-tail keywords in blog posts and FAQs. Content Strategy: Create targeted articles around selected keywords. Optimize existing content for SEO. Performance Tracking: Monitor keyword success and adjust based on trends.

• Social Media Content Plan

  Content Calendar: A month-long plan with post topics, dates, and platforms. Platform-Specific Posting Schedules: Optimized posting times for Instagram, Facebook, Twitter, and LinkedIn. Creative Content Ideas: Post ideas including videos, infographics, and interactive content. Tone and Style Guidelines: Clear, consistent brand voice for all platforms. Trending Suggestions: Trending topics, hashtags, and formats to increase engagement. Recommendations: Engagement tactics like quizzes, polls, and interactive posts. Monitor performance metrics weekly to adjust strategies.

• Google Ads Campaign Setup

  Keyword Research: Identify high-performing, relevant keywords for your ads. Audience Targeting: Define target audiences based on location, demographics, and interests. Ad Copy Creation: Craft compelling and action-driven ad copies. Budget Allocation: Allocate a balanced budget for optimal cost-efficiency. Campaign Structure: Organize campaigns and ad groups for specific products or services.

• Website Analytics Report

  Traffic Sources: Identify traffic sources (organic, paid, social media, etc.). User Behavior: Analyze user engagement metrics like pages visited, session duration, and bounce rate. Conversion Rates: Review conversion rates for leads and sales. Top-Performing Pages: Identify the highest traffic and most engaging pages. Trends and Insights: Assess traffic trends and user interactions. Actionable Recommendations: Suggestions for improving conversions, engagement, and traffic source optimization. Performance Tracking: Use tools like Google Analytics to monitor and adjust strategies.