1. Brand Strategy
Brand Discovery/Research Report
Target Audience & Market Analysis
Brand Positioning Statement
Brand Personality & Tone of Voice
Brand Story / Founder's Vision Narrative
Competitive Benchmarking
2. Visual Identity System
Logo Design (Primary, Secondary, Icon)
Typography System (Fonts and Usage)
Color Palette (Primary, Secondary, Functional)
Iconography / Graphic Elements
Brand Pattern or Textures
Image Style/Photography Moodboard
Mockups for context (Apparel tags, product shots, etc.)
3. Brand Guidelines (PDF / Interactive)
Logo Usage Rules
Do’s & Don’ts
Color & Typography Application
Grid Systems & Layout Examples
Application Guidelines (social media, print, packaging, etc.)
Tone of Voice + Sample Messaging
4. Packaging Design
Primary Packaging
Secondary Packaging
Thank You Card
Storage/Shipping Box Design
5. Digital & Social Assets
Social Media Profile Icons & Cover Images
Branded Post Templates (Instagram, Facebook, etc.)
Launch Graphics & Countdown Templates
Emailer Template / Announcement Banners
WhatsApp Broadcast Image (if relevant to brand’s marketing)
6. Stationery & Collateral
Business Card
Invoice / Letterhead Design
Retail Bag (If streetwear includes offline store)
POS Materials (if applicable – flyers, tent cards, standees)