Brand & Packaging Design by Piyush Kumar

Brand & Packaging Design by Piyush KumarBrand & Packaging Design by Piyush Kumar

Brand & Packaging Design

Piyush Kumar

Contact for pricing

About this service

Summary

I offer end-to-end branding and packaging design for streetwear and FMCG brands, crafting bold visual identities and packaging that stand out on shelves and screens. What makes me unique is my ability to blend cultural relevance with strategic design—creating brands that not only look good but resonate deeply with modern consumers and grow with your business.

Deliverables

Complete Branding and Packaging Design ( FMCG/Lifestyle Brand)

1. Brand Strategy Brand Discovery/Research Report Target Audience & Market Analysis Brand Positioning Statement Brand Personality & Tone of Voice Brand Story / Founder's Vision Narrative Competitive Benchmarking 2. Visual Identity System Logo Design (Primary, Secondary, Icon) Typography System (Fonts and Usage) Color Palette (Primary, Secondary, Functional) Iconography / Graphic Elements Brand Pattern or Textures Image Style/Photography Moodboard Mockups for context (Apparel tags, product shots, etc.) 3. Brand Guidelines (PDF / Interactive) Logo Usage Rules Do’s & Don’ts Color & Typography Application Grid Systems & Layout Examples Application Guidelines (social media, print, packaging, etc.) Tone of Voice + Sample Messaging 4. Packaging Design Primary Packaging Secondary Packaging Thank You Card Storage/Shipping Box Design 5. Digital & Social Assets Social Media Profile Icons & Cover Images Branded Post Templates (Instagram, Facebook, etc.) Launch Graphics & Countdown Templates Emailer Template / Announcement Banners WhatsApp Broadcast Image (if relevant to brand’s marketing) 6. Stationery & Collateral Business Card Invoice / Letterhead Design Retail Bag (If streetwear includes offline store) POS Materials (if applicable – flyers, tent cards, standees)

What's included

Complete Branding and Packaging Design ( FMCG/Lifestyle Brand)
1. Brand Strategy Brand Discovery/Research Report Target Audience & Market Analysis Brand Positioning Statement Brand Personality & Tone of Voice Brand Story / Founder's Vision Narrative Competitive Benchmarking 2. Visual Identity System Logo Design (Primary, Secondary, Icon) Typography System (Fonts and Usage) Color Palette (Primary, Secondary, Functional) Iconography / Graphic Elements Brand Pattern or Textures Image Style/Photography Moodboard Mockups for context (Apparel tags, product shots, etc.) 3. Brand Guidelines (PDF / Interactive) Logo Usage Rules Do’s & Don’ts Color & Typography Application Grid Systems & Layout Examples Application Guidelines (social media, print, packaging, etc.) Tone of Voice + Sample Messaging 4. Packaging Design Primary Packaging Secondary Packaging Thank You Card Storage/Shipping Box Design 5. Digital & Social Assets Social Media Profile Icons & Cover Images Branded Post Templates (Instagram, Facebook, etc.) Launch Graphics & Countdown Templates Emailer Template / Announcement Banners WhatsApp Broadcast Image (if relevant to brand’s marketing) 6. Stationery & Collateral Business Card Invoice / Letterhead Design Retail Bag (If streetwear includes offline store) POS Materials (if applicable – flyers, tent cards, standees)

Skills and tools

Brand Design

Brand Strategist

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Design