
Brand & Packaging Design
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About this service
Summary
What's included
Complete Branding and Packaging Design ( FMCG/Lifestyle Brand)
1. Brand Strategy Brand Discovery/Research Report Target Audience & Market Analysis Brand Positioning Statement Brand Personality & Tone of Voice Brand Story / Founder's Vision Narrative Competitive Benchmarking 2. Visual Identity System Logo Design (Primary, Secondary, Icon) Typography System (Fonts and Usage) Color Palette (Primary, Secondary, Functional) Iconography / Graphic Elements Brand Pattern or Textures Image Style/Photography Moodboard Mockups for context (Apparel tags, product shots, etc.) 3. Brand Guidelines (PDF / Interactive) Logo Usage Rules Do’s & Don’ts Color & Typography Application Grid Systems & Layout Examples Application Guidelines (social media, print, packaging, etc.) Tone of Voice + Sample Messaging 4. Packaging Design Primary Packaging Secondary Packaging Thank You Card Storage/Shipping Box Design 5. Digital & Social Assets Social Media Profile Icons & Cover Images Branded Post Templates (Instagram, Facebook, etc.) Launch Graphics & Countdown Templates Emailer Template / Announcement Banners WhatsApp Broadcast Image (if relevant to brand’s marketing) 6. Stationery & Collateral Business Card Invoice / Letterhead Design Retail Bag (If streetwear includes offline store) POS Materials (if applicable – flyers, tent cards, standees)
Skills and tools
Brand Design
Brand Strategist
Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma
Industries