What's included

• Research

  A detailed report presenting the findings from research on the industry, competitors, target audience, and design trends. This ensures the logo will be relevant and resonate with the intended audience.

• Mood Boards (Optional)

  Visual compilations that convey the intended aesthetic and thematic direction for the logo. Mood boards help ensure alignment between the designer's vision and the client's expectations.

• Logo Design Drafts

  Refined versions of the selected sketches, developed into more polished drafts. These are typically presented to the client for feedback, allowing for adjustments and iterations.

• Final Logo Design

  The completed logo design, refined and adjusted based on client feedback. This is the definitive version that will be used across all branding materials.

• Logo Variations

  Includes different versions of the logo, such as monochrome, color, horizontal, vertical, and icon-only variants, ensuring the logo's versatility across various applications.

• Digital Files

  The final logo and its variations are delivered in multiple file formats (e.g., SVG, PNG) and color profiles (RGB, CMYK, Black & White), suitable for both print and digital use.

• Mock-ups

  Visual representations showing how the logo will appear on different materials and products, such as business cards, letterheads, websites, and merchandise. This provides a realistic preview of the logo in everyday situations.

• Ownership and Copyright Transfer

  Formal documentation transferring the logo's copyright and ownership from the designer to the client, ensuring the client has full legal rights to the logo's use.