Branding (Lite) - Basic Branding for Website

Starting at

$

1,500

About this service

Summary

Our Basic Brand (Lite) is perfect for founders and small teams who need just enough branding to confidently launch their website. We’ll be your strategic partner in defining your brand’s core story and creating a cohesive look that works beautifully online.
With 7+ years' experience building product and brands across tech, health, and creative industries, we design with clarity and purpose, so you can go live with confidence.
Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP

Process

1. Discovery Session / Brand Questionnaire An in-depth exploration of your business, goals, and audience—whether you're starting fresh or building on what already exists.
2. Moodboarding & Visual Direction Curated references and visual inspiration that shape the creative direction before diving into design.
3. Visual Identity Design A tailored identity system—logo, colours, typography, and core elements—crafted for consistency and impact.
4. Brand Guidelines A concise brand guide covering logo usage, colour palette, typography, and visual direction—designed specifically for web application.
5. Final Delivery All files neatly packaged—editable formats, ready-to-use exports, and a walkthrough so you know exactly how to use your new brand.

FAQs

  • What’s the difference between the Lite and Core branding plans?

    The Lite plan is for those who already know what their brand stands for and just need a strong, professional visual identity—logo, colours, typography, and a style guide for website use. The Core plan goes deeper. It includes full brand strategy—clarifying your brand purpose, voice, positioning, and audience—paired with a complete visual identity system. You’ll also get extended brand assets like social media templates, pitch decks, and a full brand manual for consistent use across all platforms.

  • I already have a logo. Can we still work together?

    Absolutely. If you’ve got an existing logo, we can build the rest of the brand identity around it—colours, type, supporting visuals—and tighten your strategy to make sure everything feels aligned.

  • What do I need to prepare before we start?

    Not much! Just be ready to share your goals, audience, any existing brand materials (if you have them), and examples of brands you like. We’ll guide you through the rest in the discovery phase.

  • Will I be able to use this branding on social media, decks, etc.?

    Yes—especially with the Pro plan. You’ll get all the assets and templates needed to keep things looking sharp on platforms like Instagram, LinkedIn, and in your investor decks or presentations.

  • What file types will I receive?

    You’ll receive editable source files (typically in Figma or Adobe Creative Suite), along with ready-to-use exports (SVG, PNG, PDF where relevant). Everything’s packaged up for easy use—whether you're building a website, designing a deck, or handing it off to a dev.

  • Can you also design my website or landing page?

    Yes! We offer end-to-end brand and web design packages through Unscripted, including Framer development. If you'd like your branding seamlessly carried through to a custom site, we've got you covered.

What's included

  • Brand Discovery & Positioning

    Workshop or questionnaire to understand your business, audience, and goals—forming the foundation for strategic design decisions.

  • Brand Strategy Starter Kit

    Definition of brand purpose, mission, target audience, key differentiators, tone of voice, and high-level messaging.

  • Visual Identity Essentials

    Logo, colour palette, and typography—designed to be distinctive and web-friendly.

  • Style Direction for Web

    Moodboard and layout direction for visual consistency across your site (can be used to guide your website design).

  • Design Assets

    Design Style Guide: Guidelines for maintaining design consistency, including branding elements, color schemes, typography, and UI components.

  • Brand Guidelines (Web-Focused)

    Mini brand guidelines PDF with usage instructions for web: logo spacing, colours, fonts, and how to apply them online.


Duration

2 weeks

Skills and tools

Brand Designer

Framer Designer

Web Designer

Adobe Creative Suite

Adobe Creative Suite

Figma

Figma

Spline

Spline