Branding (Lite) - Basic Branding for Website
Starting at
$
1,500
About this service
Summary
Process
FAQs
What’s the difference between the Lite and Core branding plans?
The Lite plan is for those who already know what their brand stands for and just need a strong, professional visual identity—logo, colours, typography, and a style guide for website use. The Core plan goes deeper. It includes full brand strategy—clarifying your brand purpose, voice, positioning, and audience—paired with a complete visual identity system. You’ll also get extended brand assets like social media templates, pitch decks, and a full brand manual for consistent use across all platforms.
I already have a logo. Can we still work together?
Absolutely. If you’ve got an existing logo, we can build the rest of the brand identity around it—colours, type, supporting visuals—and tighten your strategy to make sure everything feels aligned.
What do I need to prepare before we start?
Not much! Just be ready to share your goals, audience, any existing brand materials (if you have them), and examples of brands you like. We’ll guide you through the rest in the discovery phase.
Will I be able to use this branding on social media, decks, etc.?
Yes—especially with the Pro plan. You’ll get all the assets and templates needed to keep things looking sharp on platforms like Instagram, LinkedIn, and in your investor decks or presentations.
What file types will I receive?
You’ll receive editable source files (typically in Figma or Adobe Creative Suite), along with ready-to-use exports (SVG, PNG, PDF where relevant). Everything’s packaged up for easy use—whether you're building a website, designing a deck, or handing it off to a dev.
Can you also design my website or landing page?
Yes! We offer end-to-end brand and web design packages through Unscripted, including Framer development. If you'd like your branding seamlessly carried through to a custom site, we've got you covered.
What's included
Brand Discovery & Positioning
Workshop or questionnaire to understand your business, audience, and goals—forming the foundation for strategic design decisions.
Brand Strategy Starter Kit
Definition of brand purpose, mission, target audience, key differentiators, tone of voice, and high-level messaging.
Visual Identity Essentials
Logo, colour palette, and typography—designed to be distinctive and web-friendly.
Style Direction for Web
Moodboard and layout direction for visual consistency across your site (can be used to guide your website design).
Design Assets
Design Style Guide: Guidelines for maintaining design consistency, including branding elements, color schemes, typography, and UI components.
Brand Guidelines (Web-Focused)
Mini brand guidelines PDF with usage instructions for web: logo spacing, colours, fonts, and how to apply them online.
Example projects
Duration
2 weeks
Skills and tools
Brand Designer
Framer Designer
Web Designer
Adobe Creative Suite
Figma
Spline