Brand Identity Package

pro

Steph Denig

(0)

Starting at

3,500

About this service

Summary

A comprehensive collection of visual elements and guidelines to represent your brand’s unique personality and voice. Each package is tailor made to give your brand a strong and recognizable presence. The purpose of a brand identity package is to ensure a cohesive and consistent look across all materials and platforms.

Process

1.) Intro Call

Kick off time! This is a chance for us to connect face to face to discuss your project in more detail. The intro call allows me to hear your story, as well as gather more details on any particular vision you might have for your brand.

2.) Mood Boards

I’ll provide 2-3 mood boards to help steer the visual direction for the project. The mood boards serve as a north star for the general look and feel of the brand. You’ll sign off on your favorite direction, and include any additional thoughts you might have for me.

3.) Brand Design

Off to the races! Based on everything I’ve gathered from our intro call and mood boards, I’ll start working some design magic! Creating the first draft of the brand design tends to be the longest stage of the process, and generally takes about 8-12 days. (Timing may vary depending on project.)

4.) Feedback

You’ll receive a feedback form along with your brand presentation to help organize any thoughts or edits. After getting aligned on feedback, I will start implementing any changes you might have to your brand package.

5.) Revised Design

You’ll receive a revised brand presentation document with all of your edits in place. At this stage the designs should be in a great place, with one more chance for any final tweaks. I’ll collect any final notes you might have for me, and implement any last revisions.

6.) Final Design

You’ll receive a final brand presentation with all final tweaks in place. At this stage your brand should be looking sharp as a tack, with everything to your liking. (Want to keep revising? No problem! Additional revisions may be added to your package at this stage. Inquire for pricing.)

7.) Sign Off

With your final brand presentation in hand, you’ll sign off on the final designs. Once you’ve signed off on everything, I'll start exporting and organizing your full brand package.

8.) Hand Off

You’ll receive a shared Dropbox link with all of your brand assets exported, organized, and ready for launch!

What's included

Mood Boards
2-3 Mood boards to help steer the visual direction of the project.
Logo Suite
Full logo suite that includes primary, secondary, and icon style versions. This robust logo pack allows for flexibility across all use cases.
Color Palette
A carefully selected library of colors that best represent the personality of your brand. The color palette includes primary, secondary, and accent colors that work together to create a cohesive and recognizable look across all brand materials.
Typography System
A thoughtful curation of typography styles that best align with your brand voice. The system is based on hierarchy, and will include guidance on how and when to use each style.
Supporting Graphics/Illustrations
A series of additional visuals that help reinforce the brand’s identity and message. Supporting graphics or illustrations enhance aesthetic appeal while providing added flexibility.
Brand Guidelines Document
A comprehensive set of rules and standards that outline the way that the brand package should be implemented. This document details usage on all brand items, which helps ensure consistency and cohesion across all materials and platforms.
2 Rounds of Revisions on All Design Items
This package includes 2 rounds of revisions on all design items to help ensure that we arrive at a final product that everyone loves! (Note that mood boards and brand guidelines document are excluded from revisions.)