What's included

• Mood Boards

  2-3 Mood boards to help steer the visual direction of the project.

• Logo Suite

  Full logo suite that includes primary, secondary, and icon style versions. This robust logo pack allows for flexibility across all use cases.

• Color Palette

  A carefully selected library of colors that best represent the personality of your brand. The color palette includes primary, secondary, and accent colors that work together to create a cohesive and recognizable look across all brand materials.

• Typography System

  A thoughtful curation of typography styles that best align with your brand voice. The system is based on hierarchy, and will include guidance on how and when to use each style.

• Supporting Graphics/Illustrations

  A series of additional visuals that help reinforce the brand’s identity and message. Supporting graphics or illustrations enhance aesthetic appeal while providing added flexibility.

• Brand Guidelines Document

  A comprehensive set of rules and standards that outline the way that the brand package should be implemented. This document details usage on all brand items, which helps ensure consistency and cohesion across all materials and platforms.

• 2 Rounds of Revisions on All Design Items

  This package includes 2 rounds of revisions on all design items to help ensure that we arrive at a final product that everyone loves! (Note that mood boards and brand guidelines document are excluded from revisions.)