The Mini Brand: Logo & Brand Identity Design

Starting at

$

1,200

About this service

Summary

The Mini Brand 🚀 is a complete brand identity system with all the essentials you need to bring your dream brand to life! ⚡️ By the end of just 3 weeks, you'll have:

① A sleek & professional custom logo suite that reflects your brand's essence ② A distinct brand concept and direction that is unique to you ③ A flexible color palette that matches your brand's energy ④ A seamless typography system to set the tone for your brand ⑤ Your dream brand or business idea come to life! 💡

👀 This package was tailor-made for:

For ambitious entrepreneurs like you, who already have a strong brand foundation and are ready to take their business to the next level

For small and up and coming business owners who are ready to hit the ground running with their business idea - without the fuss or fanfare!

For business owners who need proof of concept first before investing into a more comprehensive branding project

Those who need a brand revamp or refresh

Entrepreneurs who are working with a budget

Ready to transform your business idea into a brand that people fall in love with? 🚀 Me too! Send me a message and let's make it happen! 💌 NOTE: To benefit from this package, it's essential to have a solid understanding of your brand strategy. You should be prepared to discuss:

Mission: Your brand’s purpose, your “why”

Vision: Your brand’s goals & dreams for the future

Personality: Brand voice, tone, and core values

Audience: Your ideal customers and their persona

Competitors: Who they are are what sets your brand apart

Still unsure of your brand strategy? We can help with that too! Send us a message and we can talk about it. 💌

Process

Project Kick-Off:

We’ll start with a quick chat to understand your design needs better. I’ll prepare a project proposal and contract outlining the scope, timeline, and payment terms.

② Brand Deep Dive

I’ll be asking you to fill out a Brand Form where we go in-depth about your brand strategy, goals, brand personality, target audience and design preferences. Afterwards, we’ll hop on a call to discuss all the details so we can be aligned with your brand vision in mind!

③ Brand Concept

I’ll conduct market research to identify trends and opportunities specific to your niche.Based on my research and insights, I’ll present 1 brand concept that encapsulates your brand's essence. You'll have the opportunity to review and provide feedback on the initial concepts, and choose the one you love.

④ Brand Design

Now for the best part! Once we've settled on a concept, I’ll refine and design an identity system unique to your brand.

⑤ Feedback + Approval

You’ll get to provide feedback and collaborate further. Based on your feedback, I’ll tweak and refine the designs to better reflect your vision.

⑥ Delivery

Once the designs are approved, I’ll turnover pixel-perfect files so you can set on to build your beautiful brand with a solid foundation rooted in design that makes sense.

What's included

  • Brand Concept / Direction

    In line with your existing brand strategy, we will craft a moodboard that reflects your distinctive brand concept, visual style, and vibe. We'll define your brand aesthetics to ensure a consistent showcase of your identity across various touchpoints.

  • Custom Logo Suite

    Your logo, the pièce de résistance, is the essence of your brand. We will provide you with a custom logo suite that includes your primary logo, as well as a secondary variation or submark, if applicable, for added adaptability for wherever your brand needs to be.

  • Brand Color Palette

    A versatile color palette that reflects your brand personality and energy. We think about the best combinations to use and why, thoughtfully considering function, beauty, and timelessness - so you don’t have to.

  • Typography

    A fool-proof font system designed for your website, socials, and beyond. We’re kind of typography-obsessed, so you can be sure your fonts will be both beautiful AND legible, without fail.

  • 2 Rounds of Revisions

    Design is a dynamic process, so we’ve included 2 free rounds of revisions. On the off chance that more than 2 are needed, we can definitely accommodate these as an add-on.

  • Brand Mockups

    Your branding, in a variety of contexts. This will help you to visualize how your brand will look like in real-world applications.

  • Quick Brand Guide

    Your definitive guide to using your newly created identity with confidence! This 1-2 page guide will serve as a quick reference tool to help you and your team maintain a cohesive identity.

Recommendations

(5.0)

Tonichi is a very professional and detail oriented individual. I am glad to have worked with her and will be happy to do more projects with her in the future.

Dear Bonbon

Client • Sep 21, 2024

Would definitely recommend working with Tonichi! She has a great vision and eye for what looks good and what doesn't. It's actually quite difficult to find someone who just gets "it" - the aesthetic, overall mood and feel, and execution of the design and output that a brand is looking for. And Tonichi just gets it. It was also easy working alongside her as she was very receptive to feedback and systematized with the entire process. I felt like I could trust her and she did not disappoint. 11/10

Gaea Jewellery • GAEA

Client • Apr 5, 2024

Loved working with Tonichi! She was instrumental in establishing a consistent visual brand identity across our website, marketing collaterals, and social media platforms. From photography to website designs to social posts, all of her work has a polished, luxurious quality that constantly attracts compliments from our customers. Aside from her excellent eye for design, she was always full of ideas and insights and brought a very collaborative spirit to the team. Highly recommend!


Duration

3 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

Industries

Graphic Design

Work with me