I create a visual identity that attracts your customers

Sarah Elao

Starting at

1,200

About this service

Summary

I create a brand strategy that integrates design and marketing to attract and impact audiences.

- Brand strategy

- Visual identity creation

- Logo & variations

- Print and digital media creation

- Content strategy

- Post template creation

Process

Step 1: Diagnostic & Strategy Phase

📌 Market and competitive analysis 📌 Strategic questionnaire sent 📌 Strategic meeting 📌 Validation of positioning (values, vision, mission, key messages, tone of communication)

Step 2: Research Phase

📌 Creative research based on strategy and positioning

Step 3: Concept Proposal

📌 2 creative design concept proposals. Each includes:

- A mood board - A logo - A color palette - Typography

Step 4: Adjustments

📌 Validation of the chosen creative design 📌 3 rounds of modifications and refinements to the creative design 📌 Validation of the final creative design: - Logo - Color palette - Typography - Other creative design elements…

Step 5: Creation of the graphic universe

All the elements below will be validated by the client before launching them.

📌 Main Logo & Variations 📌 Graphic Charter 📌 Menu Engineering (Regular Version, Winter Version, Summer Version) 📌 Product Design (Packaging, Cups, Outfits, etc.) (Regular Version, Winter Version, Summer Version) 📌 Business Card 📌 Loyalty Card (Print or Digital) 📌 Letterhead 📌 Email Signature 📌 Optimized LinkedIn Banner 📌 Post Templates + Carousels (LinkedIn and Instagram) (Regular Version, Winter Version, Summer Version)

Step 6: Marketing

📌 Content Strategy Guide for Instagram and TikTok (Reels) 📌 Optimization of LinkedIn and Instagram profiles (banner, highlights, avatars, news, etc.) 📌 Content creation (8 posts/month) 📌 Instagram ad campaign management (to gain followers) (adapting visuals and content based on seasons, trends, etc.)

Step 7: Deployment & Support (post-launch monitoring)

📌 Audit of the digital presence + Reporting after 1 to 3 months to assess results.

What's included

Wanom & Co
I solved a problem of consistency and impact for the recruitment firm Wanom & Co. Wanom & Co is an international recruitment firm based in Morocco that was struggling to create a brand image that reflected its positioning. Wanom & Co had hired graphic and web designers but wasn't satisfied with the result. The firm wanted to highlight its expertise, its high-end, and its innovation, all with an agile and human approach. But the visuals didn't fit and reflected something else. So I carried out a complete rebranding. I reviewed the entire brand strategy, created the visual identity, and created the website. Today, Wanom & Co thanked me, saying, "They've come a long way."
Recrut & Co
Recrut & Co is a next-generation recruitment firm. Recrut & Co was struggling to break into the market by distinguishing itself through its positioning. The firm's director didn't know how to establish an online presence. So I helped them with a comprehensive strategy: - Brand strategy and positioning - Creation of the visual identity (logo and all media) - Creation of the social media content strategy - Creation of content and publications - Creation of the website Today, Recrut & Co has grown significantly and is beginning to operate internationally.

Example projects