Facebook and Instagram Advertising
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About this service
Summary
What's included
Ad Strategy and Sales Funnel
I will create an ad strategy personalized to your business, offer, and goals. The sales funnel is part of the strategy and is how we not only increase traffic and awareness but is the path someone takes to move from your cold audience (never heard of you) to your hot audience (ready to purchase)
Pixel Creation and Installation
A pixel is a small piece of code that allows us to track and retarget potential leads. This is a vital part of running paid ads.
Facebook Ads Manager
This includes creating the ad campaigns themselves, but also monitoring metrics, optimizing ads and monthly reports
Ad Creation
I will create the ads, if not provided by the client. This includes image and video editing, writing copy, ad placements etc.
Audience Targeting and Build Out
After discussing with you about your ideal client, I will do audience research to learn what your ideal client is looking for, thinking, and saying so I can use their exact language in the ads themselves. This is important because it creates the feeling that you are talking directly to the viewer. This also ensures we are sending the ads to people who are actually interested.
Skills and tools
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