Visual Identity

Pro

Zalo Estévez

Starting at

3,000

About this service

Summary

Your brand deserves a unique and professional identity. I design comprehensive visual identities that capture the essence of your business with a strategic and creative approach. From the logo to the color palette, typography, and applications across different formats, every element is crafted to ensure consistency and recognition. My process includes research, concept development, and delivery of a brand book with all necessary guidelines. If you’re looking for a visual identity that stands out, connects with your audience, and reflects your brand’s personality, I’m here to help you create something authentic and memorable.

Let’s talk!

Process

1. Briefing

Once the budget is approved. We will do a briefing together, where we will understand the brand or project as a whole. We will narrow down the current problems in order to solve them.

2. Research

With all the information about the brand I start researching the market and the competition. Developing a moodboard and possible paths to follow.

3. Proposals

I deliver 2 initial logo proposals. You will choose one of them and I will make the necessary changes until I find the solution you need.

4. Delivery

Once the project is approved, all the created material is delivered in folders, separated by color modes (CMYK/RGB) and formats (PDF, EPS, PNG and JPEG).

What's included

3 initial moodboards
We will start with three moodboards to choose the route.
3 logo design concepts to choose from
Initial concepts, you will choose one
5 rounds of amends on the chosen route
You can have extra wheels at an additional cost of $200 each.
Logo variations and responsive versions
Main logo, secondary, logomark, wordmark, label or any variations that the brand needs.
Colors and typeface
Color palette and typography carefully chosen to work as brand.
Realistic mockups
The logo in use in different real sceneries.
Stationery design.
Business card, envelope and letterhead.
Pattern or brand graphics.
They will serve as collateral for the whole brand.
Social media design.
With publication templates.
Logo animation.
Your logo in motion.
Brand guidelines
Document where all the elements of the brand will be explained.
Deliverable files
JPG, PNG, SVG and PDF file format exports. Logo animation in MP4 & GIF.

Example projects

La Errante - Visual Identity

Palpebre - Logo Design

Recommendations

(5.0)

Almog Glaser

Client • Feb 13, 2025

Recommended

Awesome work love it!

Jama Hassen Bushra • BlueEl

Client • Feb 13, 2025

Recommended

Zalo was a God send to us! We are a fast moving startup and needed an icon and word mark for BlueEl that really captured the correct messaging and story we were trying to convey to our csuite target audience. We’re confident now to go all out with our beautiful masterpiece by Zalo which was crafted to the finest detail. He has impeccable taste and even more impeccable professionalism. Working with him was both seamless and effortless! I would highly recommend his services to all!! 💙🐘

Dougal Hallifax • Hallifax

Client • Jan 20, 2025

Recommended

I had the pleasure of working with Zalo on the branding and design for Kiwi Icons, and I cannot recommend him highly enough. He showed great attention to detail, and a I was very impressed with all logo concepts he presented to us. He really captured core aspects of New Zealand's defining features throughout the brand. I would highly recommend him to anyone for their project and look forward to working with him more in the future.

Stan W • TMG

Client • Jan 18, 2025

Recommended

Delivered several logos for us, always on time, and supplies different creative options for each idea before moving towards a final version. Also weighs in and helps brainstorm where necessary. Great experience with Zalo, would recommend!

Evelina Osipoviciute

Client • Jan 18, 2025

Recommended

Working with Zalo was a seamless experience. His commitment to deadlines, clear communication, and outstanding creativity set him apart. He designed a logo and patterns that perfectly captured my vision, balancing aesthetic appeal with meaning. Zalo’s dedication to exceeding expectations and ensuring client satisfaction is truly exceptional. I highly recommend him to anyone seeking a skilled and professional graphic designer. I’m thrilled with the results and look forward to future collaboration

Kathrin Penkalla • K` LLA. DESIGN

Client • Jan 18, 2025

Recommended

I had the opportunity to work with Zalo on a brand design project and I am more than happy. The exchange was quick, professional and super friendly. The customer also immediately liked Zalo's logo design. Conclusion: great project, great collaboration, mega designer & looking forward to many new projects.

Héctor González • Glocal Sound

Client • Jan 18, 2025

Recommended

Working with Zalo Estévez has been a fantastic experience on two key projects in my career. For Canciona.com, a company I co-founded and later exited, Zalo created a cohesive brand identity that captured its essence beautifully. Years later, for my current venture, Glocal Sound, he once again exceeded expectations, crafting an exclusive, professional identity. Zalo's creativity, attention to detail, and ability to bring ideas to life make him an exceptional designer and collaborator.

Daniel Strangfeld • Basil Design Company

Client • Jan 18, 2025

Recommended

Zalo is not only a highly talented designer, but also an amazing person to work with. His work is well thought out, he collaborates very well, and is always there to make sure the client gets the best outcome possible.

Juanma Estrada

Client • Jan 17, 2025

Recommended

Zalo was involved from the outset in creating the brand identity for our cocktail bar. He took ownership of the project as if it were his own, refining and perfecting every visual detail of our space. Hiring his services was undoubtedly a great decision. We will certainly collaborate again in the future

Duration

6 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer