What's included

• Google Advertising Campaigns

  When offering Google advertising services, We provide a comprehensive set of deliverables at the end of the project to ensure transparency, accountability, and measurable results. Here's a detailed list of deliverables you can expect: 1) Campaign Setup Documentation: Detailed documentation of the campaign setup including account structure, ad groups, keywords targeted, and ad copy used. This helps the client understand the foundational work that went into launching the campaign. 2) Performance Reports: - Click-through Rates (CTR): Data on how many clicks the ads received relative to impressions. - Cost per leads (CPL): The average cost of the leads the ads are generating. - Cost-per-Click (CPC): The average cost paid for each click. - Conversion Rates: The percentage of clicks that resulted in a desired action (e.g., form submissions, purchases). - Cost per Acquisition (CPA): The average cost spent on ads per conversion. - Analytics and Metrics Analysis: Insights from Google Analytics or other tracking tools, showing user behavior, demographics, and engagement metrics. This can include bounce rates, session duration, and pages per session. 3) Keyword Performance Report: Analysis of which keywords performed best in terms of driving traffic and conversions, including recommendations for future optimization. 4) Ad Performance Review: A review of individual ad performances, highlighting high-performing ads and those that may need adjustment or discontinuation. 5) Budget Utilization Report: A detailed breakdown of how the budget was allocated and spent across different campaigns, ad groups, and keywords. 6) Competitive Analysis Summary (if included in services): Insights on how the client's performance compares to competitors in the same industry or with similar ad spend. 7) Optimization Recommendations: Based on the campaign's performance, detailed suggestions for optimization including bid adjustments, keyword refinement, ad copy updates, and potential new opportunities for targeting. 8) Future Strategy Outline: A strategic plan for future advertising efforts based on learned insights, including scaling strategies, budget recommendations, and new channels or markets to explore. 9) ROI Analysis: Calculation of return on investment to demonstrate the value gained from the advertising spend relative to the results achieved.

• Social Media Advertising Campaigns

  1) Campaign Setup Overview: - Detailed setup information, including chosen platforms, target audience demographics, ad formats, and creative strategies. - Screenshots or examples of the ads that were run. Performance Reports: 2) Engagement Metrics: - Detailed stats on likes, shares, comments, and other forms of engagement. Reach and Impressions: Data showing how many unique users saw the ads and how often the ads were displayed. - Cost per leads (CPL): The average cost of the leads the ads are generating. - Click-through Rates (CTR): The percentage of impressions that resulted in clicks. - Cost-per-Click (CPC): Average cost for each click on the ads. - Conversion Metrics: Conversion rates and the total number of conversions, with specific actions defined (e.g., sales, leads). 3) Analytics and Insights: - Insights from social media platforms’ analytics tools (like Facebook Insights), including audience behavior, peak times of engagement, and device usage. - User interaction trends and how they correlate with ad spend. 4) Content Performance Analysis: - Review of which types of content and specific posts performed best. - Analysis of video view metrics, story engagement, and other format-specific data if applicable. 5) Budget and Spend Report: - A breakdown of the budget allocation across different campaigns, platforms, and ad types. - Detailed spend analysis to show how funds were distributed over the course of the campaign. 6) Recommendations for Optimization: - Suggestions based on performance data, such as adjustments in targeting, budget, or creative strategy. - Recommendations for testing new ad formats or platforms based on current market trends. 7) Strategic Insights for Future Campaigns: - A forward-looking plan with actionable strategies for future social media campaigns. - Potential opportunities for audience expansion or re-targeting based on campaign data. 8) ROI and Impact Analysis: - Calculation of return on investment, detailing the economic impact of the campaign against the objectives and spend. - Impact analysis on brand awareness, customer engagement, and ultimately sales conversions. 9) Custom Deliverables: - Any additional reports or data analyses that were specifically requested by the client or that are uniquely relevant to the campaign or industry.