What's included

• Mood Board

  Inspiration stage. Consists of images, color palettes, and typography — basically a canvas or collage. You and I will create 2-3 mood boards for your brand.

• Brand strategy

  Plan that determines the type of image that your brand wants to build with your customers. We will choose the best idea for you.

• Primary Logo

  It can be a logotype or logomark. I will sen it in all file types.

• Secondary & Alternative Logos (logotype and logomark)

  I always create two logos (logotype and logomark) and also a mix of them, how you can use them in different ways.

• Social Media Profile Logo

  It will be the main logo for presentation your brand on social media.

• Logo Guide

  I will add this step to the Brand Guideline. You could see the variants of using logos of your brand.

• Typography Suite

  Two fonts you use and how you use them: primary and secondary.

• Brand Color Palette

  A brand color palette includes a set of colors that represent your brand personality. The colors in your brand color palette will be used in your elements of brand.

• Pattern

  Creates more value than repetition. A brand pattern connects a product to an experience and an audience, allowing the brand to continually grow.

• Brand Guideline

  Here I will send a whole .pdf file which includes: Logo Guide, Mood Board, Typography, Brand Colors and Social Media kit. It's a general look-and-feel of a company's brand identity.

• Social Media Posts (4 posts)

  I will create 4 templates (in Adobe and then transfer to Canva) for your social media which you could use whenever you want.

• Instagram Highlight Covers (6 highlights)

  I will create 6 highlights covers. It could be less or more, just inform me on our meeting or brief.