What's included

• Brand Guidelines PDF

  Comprehensive branded guide

• Logo Design (in all formats)

  Saved in png, svg, jpg, color, and reversed formats

• Color palette

  Color to convey your identity

• Typography pairings

  Picking our your perfect pairings

• Licensed stock imagery

  Branded stock imagery

• Key messages

  What's messaging strategy

• Taglines / Slogans

  Your unique taglines

• Style & personality

  Punctuation, word choice, and capitalization guide

• Core values

  Your brand's values

• Mission statement

  Your brand mission

• Positioning statement

  Where you're positioned in the market

• Value map

  Your value

• Customer profile

  Who are we speaking to

• Clock model

  What are your pre-purchase, purchase, and post purchase messaging

• Competitive analysis

  Asses the competition

• Brand audit

  Auditing current assets

• Stakeholder interviews

  Asking questions from your audience

• Brand archetypes

  1-3 archetypes to shape your story

• Brand identity model

  Nail your identity

• Elevator pitch

  Your complete pitch in one paragraph

• Vision statement

  Setting the brand vision

• Moodboard

  Gathering inspiration

• Icons, patterns, or textures

  Repeatable branded assets

• Social profile and cover photos

  Tailored to your brand