Brand Identity 101

Starting at

$

3,500

About this service

Summary

I provide full-scale brand identity design. Infusing each project with a unique blend of creativity and strategic insight, results in brands that not only stand out visually but also connect deeply with target audiences, setting brands up for success in the competitive market landscape.

What's included

  • ✸ Brand Positioning + Tone of Voice Questionnaire

    This questionnaire helps to define the brand's positioning in the market and its desired tone of communication. It covers aspects like brand values, personality, target audience, and competitor analysis. We'll uncover what makes your brand tick and how it wants to speak to the world.

  • ✸ Logo Design

    Your Primary Logo that represents the brand. A secondary version of the logo will also be included that can be used in different contexts or applications.

  • ✸ Brand Colour Palette

    A set of colours that will be used consistently across all brand materials.

  • ✸ Brand Font(s) Selection

    A selection of fonts that reflect the brand's personality and are suitable for various design applications.

  • ✸ Final Usable Logo Assets

    All finalized logo files in various formats for use in different media (.JPG, .PNG, .EPS, .AI)

  • ✸ Brand Guidelines

    Your brand's rulebook. A comprehensive document that outlines how the brand elements should be used across different mediums. It includes specifications for logo usage, colour schemes, typography, and other visual elements to ensure consistency in brand representation.

  • ✸ Revisions

    2 Initial Branding Design Options: you will be presented with two initial design concepts to choose from. 2 Design Reviews Before Final Deliverables: The client has two opportunities to provide feedback and request revisions on the design concepts presented. These reviews ensure that the final deliverables meet the client's expectations and align with their brand vision


Duration

3 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe After Effects

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Industries

Advertising
Restaurants