Brand Identity 101
Starting at
$
3,500
About this service
Summary
What's included
✸ Brand Positioning + Tone of Voice Questionnaire
This questionnaire helps to define the brand's positioning in the market and its desired tone of communication. It covers aspects like brand values, personality, target audience, and competitor analysis. We'll uncover what makes your brand tick and how it wants to speak to the world.
✸ Logo Design
Your Primary Logo that represents the brand. A secondary version of the logo will also be included that can be used in different contexts or applications.
✸ Brand Colour Palette
A set of colours that will be used consistently across all brand materials.
✸ Brand Font(s) Selection
A selection of fonts that reflect the brand's personality and are suitable for various design applications.
✸ Final Usable Logo Assets
All finalized logo files in various formats for use in different media (.JPG, .PNG, .EPS, .AI)
✸ Brand Guidelines
Your brand's rulebook. A comprehensive document that outlines how the brand elements should be used across different mediums. It includes specifications for logo usage, colour schemes, typography, and other visual elements to ensure consistency in brand representation.
✸ Revisions
2 Initial Branding Design Options: you will be presented with two initial design concepts to choose from. 2 Design Reviews Before Final Deliverables: The client has two opportunities to provide feedback and request revisions on the design concepts presented. These reviews ensure that the final deliverables meet the client's expectations and align with their brand vision
Duration
3 weeks
Skills and tools
Brand Designer
Graphic Designer
Brand Strategist
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Industries
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