From Concept to Iconic: Branding That Works by Victoria Rushton-SmithFrom Concept to Iconic: Branding That Works by Victoria Rushton-Smith

From Concept to Iconic: Branding That WorksVictoria Rushton-Smith

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I help businesses craft distinctive brand identities that stand out and connect with their audience. From logo design and color palettes to full brand guidelines, I deliver a cohesive visual and strategic system. What sets me apart is my collaborative approach, blending creativity with strategy to ensure your brand feels authentic and memorable.

What's included

Brand Took Kit

1. Brand Strategy • Brand positioning building upon your brand story • Target audience research • Competitor research 2. Visual Identity • Logo design • Logo variations & usage guidelines • Color palette & typography • Graphic elements • Photography or illustration style guide 3. Brand Collateral (Dependant on Client's requirments) • Business cards • Social media templates (IG) • Marketing materials (flyers, posters) • Packaging design (if applicable) • Email signature 4. Brand Guidelines • Comprehensive brand guideline document (PDF or online) • Logo usage rules, color codes, typography hierarchy Optional / Advanced Deliverables / Add-ons (to be determined) • Website • Environmental graphics (signage, office branding) • Motion graphics / animated logo • Brand photography

Example work