Elevate your brand with compelling design across all touchpoints

Onyedika Chimereze

Starting at

/hr

About this service

Summary

I study your target audience and prioritize them in every design I create, ensuring that each element not only looks great but also serves a purpose in engaging your ideal customers. I take the time to understand your audience’s needs, preferences, and behaviors, allowing me to craft designs that resonate deeply and compel action. My goal is to create visual experiences that not only strengthen your brand but also drive meaningful interactions and results.

Process

Here is a sneak peek into what my design process involves: 1. Understanding the Design Brief: My process starts with a thorough review of the design brief, followed by asking focused questions to ensure a clear understanding of the project requirements and objectives. Typically, this begins with a video call with the client, allowing us to connect on a personal level. This helps them feel comfortable sharing their vision while I gain insights into their personality and preferences. During the conversation, I take detailed notes, which serve as valuable references to guide the visual direction of their brand. If available, I review any existing brand materials or assets to ensure continuity or identify areas for improvement. Understanding the brand’s story and values helps me craft a logo that resonates emotionally and functionally.

2. Research and Inspiration: I begin by researching existing designs and related brands to gather inspiration and identify opportunities to innovate beyond current industry standards. This includes a competitive brand analysis to understand the landscape and uncover ways to help the client’s brand stand out. Additionally, I conduct industry research to gain a deeper understanding of the client’s field and audience. This research forms the foundation for creating mood boards. I typically present two to three mood boards to the client, allowing them to mix and match ideas. Their feedback and preferences provide valuable clarity on the design direction, ensuring alignment with their vision.

3. Initial Sketches: I translate my research and insights into initial design sketches, focusing on key concepts and ideas. These sketches lay the groundwork for further development and are shared with the client for feedback and validation. I present three logo concepts, and once the client selects their preferred option, I refine and develop that concept further to align it perfectly with their vision.

4. High-Fidelity Design Creation: Building on the feedback received during the concept phase, I move on to creating high-fidelity designs. This step involves refining the visuals to ensure they meet the client’s vision, adhere to brand guidelines, and maintain a polished, professional standard. At this stage, I pay close attention to details like color consistency, typography, layout, and overall aesthetic appeal to create designs that are both visually striking and functional.

5. Final Review and Delivery: Once all feedback has been addressed and final adjustments are made, I perform a meticulous review to ensure the design meets the highest standards of quality and accuracy. This includes checking for alignment with the project brief, verifying technical details, and ensuring the deliverables are optimized for their intended use. I then package the finalized project, providing all necessary files in the required formats, along with any additional guidelines or documentation, to ensure a seamless handoff to the client.

What's included

Custom Logo Design
You’ll receive a unique, memorable logo that perfectly represents your brand. It will be designed to work across all platforms and materials. Upon completion, you’ll get your logo in multiple file formats, including PNG, JPEG, SVG, and AI, so it’s ready for both digital and print use, ensuring flexibility and high-quality resolution for any project.
Brand Colour Palette
A carefully selected set of colours that reflect your brand’s personality and values. These colours will be consistent across all your marketing materials to build strong brand recognition.
Brand Typography
You’ll receive a custom-selected set of fonts that reflect your brand’s personality and style. This includes primary and secondary typefaces for headings, body text, and accents, ensuring consistency across all your materials. I’ll also provide guidelines on how to use typography effectively for print and digital platforms, ensuring your brand’s messaging is always clear and on-brand.
Brand Patterns & Graphics
Custom patterns and graphic elements that visually enhance your brand identity. These will be used in your designs to add a cohesive and stylish look.
Comprehensive Brand Style Guide
A detailed guide outlining how to use your logo, colours, fonts, and other visual elements. It ensures consistency across all materials and helps anyone creating content for your brand stay on track.
Social Media Templates
Custom-designed templates for your social media posts, stories, and ads. These templates will be tailored to your brand, ensuring a cohesive and professional presence. You’ll receive them in the file format that suits you best - whether that’s Canva, Illustrator, Photoshop, or another tool you prefer - making it easy for you to edit and use them whenever needed.
Stationery Design & Mockups
Professional designs for your business stationery, including letterheads, business cards, and envelopes. Mockups will show you how everything looks in real life, so you can visualize your brand in action.
Presentation & Pitch Deck Templates
Editable templates for your business presentations or pitch decks, designed to align with your brand’s identity. You’ll receive the templates in your preferred format, either Google Slides or PowerPoint, making it easy to customize and present your content in a polished, on-brand way.

Skills and tools

3D Designer

Brand Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

More services

Custom Web Design

Example projects

STARTING AT

$40/hour

hourly rate